How important is branding to your business? Opinions differ between male and female business owners. According to this infographic beautiful design matters much more to women than to men, who usually just want it to be efficient. This is where understanding your target market is important. If your product is geared toward women, a beautiful design, logo and branding are essential to capturing their interest.

As online users have grown more savvy and discerning, they can easily become turned off or disconnected by mass mailings that they can’t relate to. For this reason, it’s important to understand and implement Email List Segmentation. This helpful guide will give you a helpful introduction and tips to get you started with confidence on segmenting your list.

Many people have voiced their discontent with the thumbs-up feature on Facebook and have been asking for more options. Facebook is testing more emoticon reactions in Spain and Ireland. When you hover over the “Like” button seven different emoticons will appear for your selection (but don’t worry, you can still hit the “Like” button.) Since this option will probably be available to more users soon, now is the time to consider how this fits into your social networking and marketing strategy.

Have you ever dreamed of becoming a solopreneur? It’s possible for anyone, but it’s essential to have the proper mindset so that you’ll be successful. If you’re already a solopreneur, you probably already know that running a solo business is much different than running a business with a team under you. How can you find success and keep your sanity? This article will show you take stock of where you are, hold yourself accountable, find your business focus and celebrate your accomplishments.

  Some people have been saying that blogging is dead. Or maybe you are wondering how your blog can stand out from the thousands of blogs that are already out there. Don’t get discouraged about changes – it’s the nature of the Internet. Adapt to the changes and embrace them as new opportunities. This article will encourage you to be proactive and keep persevering.

You can have an amazing information product but if you don’t have a great marketing strategy in place, it will probably fall flat. People need to know that you are out there and that you can help them solve that problem they’re struggling with. This article will get you thinking about 16 ways you can and should be marketing your online business. It’s more important than ever to develop your brand and market effectively so that you stand out from the crowd.

It’s all too easy to take account security for granted. And then one day the unthinkable happens…you find out that your account has been compromised. It’s embarrassing and stressful. Getting everything straightened out again can be incredibly labor intensive. If you’re guilty of using the same password across multiple accounts, you’ll appreciate the helpful strategies in this article and you’ll probably rest easier knowing that you’ve done everything you could to protect your business.

Branding your blog is critical to your online success. Don’t miss this excellent podcast to gain practical tips about the importance of personal branding, your mission statement and how it helps to engage your audience. When you’ve developed a trustworthy brand recognizable to your customers or clients, they will be more likely to become followers for the long term.

Many business owners make the mistake of making social media likes and shares a priority over building their email lists. This is a big mistake as social media algorithms are constantly changing. However with an email list, you can decide upon frequency of communications and don’t have to pay for ads. This article will give you three helpful strategies to help you quickly build a responsive email list.

Setting up a new online venture requires a lot of steps. You may have invested in web design, domains, hosting, fancy themes and courses. However, if you don’t take any real action, your business will not go anywhere. Putting a business plan together might seem overwhelming, but this blog post will show you how you can write a simple but effective business plan on just sticky notes. This is especially helpful for visual learners. Stop procrastinating and put your dreams into action!