Do you know who your customers are? What do they like? How much do they spend with your business? How often do they use your services? What do they buy? These are all important questions, the answers to which can make a massive difference when it comes to maximizing the potential of your business. Customer profiling is something that can help you with this and, when taken with robust CRM solutions, it could help you to boost your business. What is customer profiling? First of all, let us turn out attention to the question of what customer profiling actually is.…

Does it seem like everyone and their cat is publishing a Kindle book these days? Little wonder now that eReaders have gone main stream. People like it (I do, it’s the only way I read anymore) and the demand for content is huge. It’s not just because more people own it, I bet people who own and read using a Kindle, Nook, iPad or other readers are reading more than ever before. That’s what I’ve noticed about myself. The technologies to create eBooks have also improved dramatically. Being a sucker for tools that help entrepreneurs in any which way, I…

If you have just started your business, or even if you have been in business for a while, it is still not too late to embrace the amazing promotion platform of social media. If you are new to social media, you may have questions about the best social media strategy to pursue. Here are some simple suggestions for effectively promoting your brand in the social media sphere: Think About Your Brand First Is your brand worth bragging about? Is your logo fresh and up to date? How about your website? Make sure you have something to shout about. Start with…

The domain of cheaper and cheaper applications, hardware and computing memory has given hundreds of millions of people the option to author and self-publish books, produce videos, music and spoken word audio. If you have something to say, there is a good chance that you can afford to get it down in a tangible enough format to sell, and if it is superb content, there is an audience for it. But exactly what are the best ways to steer people with open pocketbooks to it with the billions of digital products out there? This two-part series will present you 10…

An old proverb says, “Cash is the king”. Free flow of cash is the life blood of your business and without adequate supply of cash, your business endeavor may end up in failure. The difference in the time on which you, the business owner, pay to your employees & the suppliers and the time on which you collect cash from the customers, leads to cash crisis. Many profitable business establishments had to file bankruptcy because, at a particular point of time, the amount of cash flowing in was far less than the amount of cash flowing out. Given this, it…

In a few weeks it will be spring. That gives all of us the opportunity to do some spring cleaning of our brand. It’s that time again where you should assess the effectiveness of your brand and tighten it up a bit. Is it working as well as it should for you? Do you stand out enough from your competition? Lately I’ve been involved with entrepreneurs and presented a webinar to the large format graphics industry. From their questions it’s apparent to me that their is a lot of frustration with their brands. Many of the concerns stem from establishing…

LinkedIn has surpassed merely being a site for aspirant unemployed guys to linger awaiting their next big break. It’s a way for business professionals to mingle and engage like-minded people and find the folks who exhibit expertise in their markets on an everyday basis. Peoples’ viewpoints make for good content. If you review my eBook LinkedIn Profile Optimization for Maximum Exposure, you know that in the chapter on Applications I touch on polls on LinkedIn but didn’t have a lot of detail to go with it. Here is a bit more on LinkedIn polls and how to utilize them. My…

This is part of a series I am writing on virtual collaboration and fads for CEOs, small business owners, and entrepreneurs. It looks at best habits for virtual video-conferencing technology and the methods for keeping people interested using instruments from the cloud. In this Vlog I talk to Phil Montero, president of Montero Consulting and originator of YouCanWorkFromAnywhere.com and TheAnywhereOffice.com. Phil’s avocation is collaborating with small to mid-sized business leaders in setting up the technology, training and tools for working virtually and leading online. Virtual Trends Phil sees the biggest trend in digital collaboration among CEOs as just that there…

If you find yourself in the role of consultant, how you express that role speaks to your brand. How you position your brand, is what defines it. Ideally you should embrace the services that best show your passion to your audience. I recently had this discussion with a client of mine. Their consulting services were equally divided between two audiences. Essentially the same solutions but to two disciplines. They had a passion for one, and a responsibility to another. This intrigued me. I wanted to know why they felt it necessary to split their attention between the two. The client…

In the small town where we live, there was once a pretty good family restaurant. Let’s call them “Steed’s”. Steed’s served seafood buffet – the only one in town. The food was good and prices reasonable. While they weren’t exactly booked to the brim, they had a steady flow of customers daily. So they were profitable. Steed’s had also been there for decades. The family who owned it also owned several businesses in town and were quite reputable. Sadly, they are no longer in business and the reason had nothing to do with economy or big businesses crowding them out.…