Companies often face difficulties when determining which outlets they will utilize to broadcast information. Ideally, a company’s information would be broadcast directly from one spot – or “hub” to the source. In most cases, however, companies maintain several entities on the Web such as social networking sites and blogs. Companies must execute a successful strategy to encourage visitors to their social networks to visit their website through calls-to-action. Think of a “hub” as the trunk of a tree, the backbone of online strategy. The social networking sites and blogs are the braches, but branches cannot survive without the trunk; the…

After years of running your business, things change with your brand. Edges wear and everything gets a little tired. I wrote this eBook to address exactly those issues. It’s entitled – “15 Branding Things That Your Competition Doesn’t Want You To Screw With!” to draw attention to specific issues that should not be ignored in regard to your brand’s health. If you do ignore it (so the premise goes) your competition with extend their hand of fate and thank you for your inaction. But if you’re smart, you’ll pull up your britches and get your brand back on track and…

Bookkeeping is one of the most important aspects when it comes to running a business, but as an owner you might also encounter situations when you will regard this aspect as an overwhelming one, especially if you are new and never managed to handle such a process before. The following tips will hopefully point you in the right direction and make bookkeeping easier for you. Set Up a Record Keeping System A good thing to do is to have folders with suggestive names, such as ‘To be paid’, ‘Data entry’ or ‘To be filed’. In this way, dealing with the…

Will they really? How many small business people do you know – whether in a seasoned business or as a start-up make this statement with a straight face? Anyone who understands a brand will tell you that you have to get it right first. Going back and mopping up the mess years later will cost you big-time. If they thought it is expensive now, what will be their reaction be a then? From my experience they stay with their weak brand and tough it out not realizing there’s a better way. There are always self-imposed barriers to allocating dollars to…

In business, there is almost always a high and low season. If you deal in thermal apparel, expect a dip in sales during the summer, and a rise in moving units as fall and winter set in. People shop for items seasonally, when they need it, according to the weather, the market, and of course, the trends. Many retailers expect their sales to have a peak season, and a slim season. There are also those who have specialized, seasonal merchandise where they are tied to a specific event that occurs annually, like Christmas or Halloween. These businesses tend to have…

I’m aware that as a Graphic Designer, working alongside Printers, there are a number of terms that we may use that mean completely nothing to a business owner. So I thought I’d write a series of articles that clearly explain some of these terms. You can use it as a reference guide so that next time you’re speaking to your designer or printer you know what they are talking about. Graphic Design Software and File Types Designers use a number of software programs with lots of different file types. Talk of Jpegs, Layered files, eps files can all get bit…

Today, to create a company is one of the easiest things you can do – simply fill all necessary papers and you are done. However, once you create your own business, you will have to start managing it, which where you will definitely need some extra help. I tried to cover all aspects of business management and provide you with a list of tools you can use, so I hope you like my list. Human Resource Management GreatBizTools.com GreatBizTools offers solutions for managing the whole personnel from the managers to the new, just hired employees. They will grant you with…

DOMAINMARKETING

1) If your job is to provide valuable service to a customer (and most of us do), it behoves you to be on top of what they need from you. It’s your job to over deliver and make the experience a pleasurable one. Great service should be a given in business, but we know that not everyone is listening. 2) When it comes to performing our services it’s good if you get it. Nothing is more irritating to customers than having to explain it more than once. Time is money and an inability to listen can cost you big time.…

The long road of the recession is strewn with casualties, most of which are small businesses unable to successfully navigate increasingly hazardous terrain. And yet, while potholes and pitfalls still loom ahead, the economic downturn has presented many businesses with unique opportunities for growth, opportunities which often remain unrecognized. With this in mind, here are 5 proven strategies which, if properly implemented, could help a majority of small businesses not only survive but thrive in a downward economy. 1. Flexibility: Although the upside of an economic downturn may be a “thinning of the herd”, in terms of your direct competition,…