Lowest price guaranteed! We will not be undersold! If you find a lower price we will… Competing on price, not something we all relish. If you’re a discount store, it is part of your brand values. It’s what gets ’em in your door. For the rest of us, it’s something that can easily drive us out of business. Reducing our business to a commodity, is a horrible place to be. That’s especially true if the other guy is willing to buy the business or sell below their cost in an effort to outlast you. (who has the deeper pockets). In…

Too many things run on wifi these days – even cameras! But practically for an entrepreneur, it would certainly be nice to use your existing hardware to connect your netbook, iPad, Kindle or whatever devices from anywhere. I know I would love to have this option and so set out to find out what is available out there. This is one area where Windows Mobile phone owners have a leg up. Considering how many applications and services these days are iPhone and Droid only, this really came as quite a surprise. Here are my findings. iPhone I suppose this has…

One of the many hats I wear is a Girl Scout troop co-leader. Even though it is a volunteer position, we are part of a large non-profit organization and that doesn’t make our day-to-day business challenges that different from for profit organizations. For example, one of my biggest challenges is to properly share information with my troop leader and new co-leaders. This is very much like the core team in our business. Throughout the year, we are always on the look out for fun venues and activities the girls can participate in. Museums, farms, skating rinks, tours or cooking classes.…

My wife has been declaring to the world via Twitter and Facebook each time she tackles tasks that are outside her comfort zone. As any good spouse does, I listen to her talk herself through those fears – OK maybe sometimes I do zone out a little. I’ll admit, I don’t really understand some of her worries because she’s great at what she does and others are hard for me to identify because I don’t struggle with the same things. But, I can tell you, those fears are very real for her. Today, I see she’s challenging herself again by…

Just because you’re on vacation and lounging at the beach doesn’t mean your brand has to relax too. Here are ten ways you can promote your brand when you’re supposed to be relaxing: 1: Build a sand model of your store or office. 2: This one’s for the ladies. Get a one piece suit and using an exact-o knife cut out a stencil of your brand logo. Next time you wear a two-piece suit your logo will be in a nice golden brown against your lighter skin. 3. Buy the beach volleyball team playing near-by some drinks and get them…

Hi everyone I just wanted to take a few minutes and share something with you. I am sure you all have that someone in your life that you listen to. Make room for one more.Tony Robbins I have never listened to him that I didn`t get something useful out of it. Tomorrow night Tony starts a new show on TV. It will only be 6 shows but past experience tells me it will be the best six shows I have ever watched.   Experience your Breakthrough starting Tuesday, July 27 at 8/7 CST on NBC. For over thirty years Tony…

The headline to this article is a quote from a client of mine – Belinda Bond. Belinda is the visionary behind the Celebrity Mama Tour. I thought it was the perfect bit of advice for entrepreneurs. How many times have you sat down for a chat with someone and they are pondering the age old question, “When is the best time to launch my idea?” or “Is it the right time to go into business for myself?” As someone who has been on their own for some time now, I don’t believe there is a right or wrong time to…

We received news of these reports a few days ago and wanted to put the word out so you can take advantage of these business research reports by Aberdeen Group. The reports covers a wide variety of topics. We’ve been told these are time sensitive offers, many of them expire July 30th. After that, they are sold for $399. So this is your chance to really save big and get your hands on some solid research data. Some of the topics you can expect to find are: How Closers Seal The Deal Customer-Centric Retailing: Effective Strategies for Rapid Change Working…

In our office, all long distance including calls out of the country are done via Skype. And why not. It is cheap and for the most part, gives you pretty clear calls. I also particularly like Skype for audio interviews because it means I don’t have to hook up extra hardware and deal with a tangle of wires – blech. Thankfully, there are many options to record Skype calls. Total Recorder. This is the software I use and have been using for a while now. I purchased a license for this not only for Skype but because it can also…

Building web sites is not rocket science, but it is job that requires many skills you can’t learn overnight. Not if you want a good looking, yet functional and efficient web site. It is certainly a full time job on its own. So having this important task outsourced is smart. On the other hand, when you’ve never done the job before, it can be a little difficult to know what to ask of your web designer. This list of questions should help you out. What skills do you or your team posses? HTML, CSS, Drupal, WordPress, MySQL, PHP, CGI, Ruby…