Customer confidence is imperative for small business owners. The more confidence your customer has in you and your business, the more loyal they become. Confident customers make repeat purchases and repeat visits. Confident customers also tell others about your website products or services. They spread the word. Here’s how to generate customer confidence into your website. Quality Content One of the best ways to communicate your strength in your industry and give your customers confidence is to write quality content. Quality content positions you as a credible and trusted source of information. It won’t come up until your customer is…

Click Play to Listen To Interview https://www.smallbusinessbranding.com/audio/05.10.10-Tishia.mp3   Tishia Lee took the plunge of working from home in 2006 and has never looked back. Tishia is the exact person I go to when I want transcription work done and boy is she fast! If you’re looking to work from home and start your own small business you will find this interview to be very inspirational as Tishia is a single Mom and not only runs her business but she does it completely from home. Tishia is able to live the lifestyle she wants and enjoys it. Here’s More About Tishia:…

Brand Workout Program This is for all the brand masters out there who may have had sand kicked in the face of their brands on the beaches of the business world. A healthy fit brand is a brand to be reckoned with. A brand willing to sign-up for this bootcamp is one that recognizes the value of stretching their brand muscle and takes their market with a strengthened brand position. This is not a workout for the feeble minded. This is not a 3-day-a-week brand workout, but an intensive 24/7 regime. Take you eyes off the prize and your brand…

Do you have a magnetic brand — what efforts are you doing to develop a brand that truly draws people to you and your company? A magnetic brand is a brand that attracts people. Think about the brand’s you’re familiar with and attracted to. What makes them magnetic? Chances are they portray a certain image that you like to associate with. As a small business, you can take this theory and run with it to develop a magnetic brand for your business. Here’s How to Develop a Magnetic Brand #1 What is your personality? Most small businesses would do well…

Click Play to Listen To Interview https://www.smallbusinessbranding.com/audio/ed.mp3   I invited  Ed Roach to be a guest here at the podcast to discuss all things branding. I had some very specific questions that I thought would really help you if with your branding efforts. We discussed many things and to start I wanted to know what was the ONE thing we needed to remember about branding  — plus we talk about branding mistakes people make and you get to listen in when Ed answers my question about what he thinks is the “brand” here at Small Business Branding. I think it…

While I’m still getting to know the readers here at Small Business Branding I have a good hunch that most of you do run small businesses from home. The internet makes it amazingly easy to run a business as a solopreneur. With an internet you can have all the tools you need to rival a real ‘brick and mortar business’ with a tiny fraction of the cost. Tools like: – A Storefront (Website) – Merchant Processing (Paypal) – Shopping Carts – Products (Virtual or Physical) – Staff (Virtual Assistants) All the tools in the world won’t make you a successful…

I’ve been thinking a lot lately of hosting my very own virtual event so when I saw that Angela Wills had a product on how to do this, I defintitely wanted to check it out. I love easy to read reports and this was one of those that I read from start to finish.  She describes in full detail what she did to host her event, how she got the speakers to participate and promote the event, how she set it up, what tools she used to set up her affiliate program plus more…. and a summary of each step…

After finding Yaro Starak on the internet I quickly came to realize that he was providing some pretty awesome materials on his website — then he launched Blog Mastermind. Yaro Starak put together this program for bloggers to help them take a blog from start to profit, which I joined back in 2007 and knew right away that this would definitely help me. Yaro makes his full income online so why wouldn’t I learn from that? (You can download Yaro’s Blog Profits Blueprint here for free)…

When it comes to competition, there are definitely a few tricks and tactics a small business can employ to look big. Why would you want to do that?  Size tends to instill confidence in consumers; if you’re big then you must be successful, right?  Well we won’t delve into that argument but what we can show you is how to make a small business look big online. Change your sole proprietorship to an LLC This is a minor change that can make a big difference. Your company name shows up in your online signature, your communications, and on your website…

Today I interviewed Tyrone Shum from Mass Outsource — actually it was my first video interview and it was pretty cool. I know I’ll do more of these because it is nice to see who you are talking with. (The video will be posted here at the blog shortly) We discussed outsourcing and how he used it to push himself into a 6 figure income within 6 months.  I know — it sounds hard to believe, but I’ve come to realize that with the internet, anything is possible! Tyrone outsources to the Phillipines and that caught my interest mainly because…