Search engines not only look at the keywords on your website and in your content but the types of links that are connecting you with others. Use your bio to help increase those quality links when you decide to guest blog for others. Guest blogging gives you a chance to interact with other audiences. You have your own readership and they like your voice. But maybe others just haven’t found you because you are in a smaller niche market or you are more general and they are reading in a specific niche. Blogging for others can bring you both together.…

In our society there is an urge to be the biggest and the best. Both are good things (don’t get me wrong). Being the best is a powerful goal and we should all strive to achieve our best effort. But the first goal – biggest – isn’t necessarily what you should be stressing over. I’ve been involved in a number of events lately, and in every case the organizers were stressing over attendance. Will all their efforts bring out the audience numbers that will allow them to brag post event. Granted, when audience numbers directly equate to exhibitors showing, poor…

It is every blog owner’s nightmare that they will let the devil in the front door. Everyone who wants to blog for you is not right for your blog. But, when the naughty blogger comes to visit, you’ll have to smooth things over with your audience. You are a blog owner who wants to find guest bloggers. It could be because you need more time to attend to the other areas of your business. Or, you are looking for ways to increase your traffic. A new voice on the blog can stimulate growth and give faithful readers new reasons to…

Writing is one of those activities that only get better with practice. Maybe you are a fair enough writer for your online content or blog, but you can always improve. Writing about a variety of topics for others gets those creative muscles working again. Many writers have written on a number of topics and in a number of media before they decided on the one they liked. If your business is writing, then in the interest of expanding your skills, guest blogging is a great way to do that. Guest Blogging Guest blogging is when you write blog posts for…

You have worked hard to build your blog audience. It may be an extension of your online business. The blog is where customers and other visitors can pick your brain and find out about products and so forth. Maybe it’s time to branch out and ask others to post to give your readers some variety. Variety is the spice of life they say. If you have gained a following on your blog, the readers more than likely love your voice. But, other bloggers can add another dimension to your site. Here is an example. Let’s say that you have an…

The winner of the February Challenge is Jeric! Congratulations! Be sure to email me at vera @ small-business-branding.local within 3 days.  Now onto the March challenge…

As part of my interview series with “Thought Leaders,” consultant , speaker and author, Jaimy Weiler from “One Heart Waking – Business and Executive Consulting” shares her wisdom with us. Jaimy and her company “One Heart Waking” are truly unique in their delivery of effect and balanced work environments. Ed Roach: Considering the fact that a brand is essentially your reputation and adherence to brand values is critical in maintaining a brand that resonates with customers, what have you found in your consultation with businesses are the biggest barriers to living up to these established brand values? Jaimy Weiler: Because…

Networking Opportunities Made Possible by Guest Blogging Just like in the offline world, sometimes it is “who you know” that counts. In online business, there are many ways to network with other business owners. One way is through guest blogging. You are building your business and making your mark in cyberspace. As a complement to your business, you start a blog. It is a place where readers and customers can interact with you, find out about new product offerings and get business information. Networking is important for business owners. You can find new partners for business ventures, resources for upcoming…

There are people in the Internet business scene who are “big names.” When they are mentioned, others stand up and take notice (where is E. F. Hutton?). You can use their influence to gain a higher visibility in your business arena. All sorts of people visit blogs. They are not just people who see a catchy headline and stop in for a peek. Successful business people, offline companies, moms and others from different spheres of influence are reading, commenting and taking notice of who posts on their favorite blogs. This is good for you. Here’s the scenario: You are a…

Blogging is such a big business these days. It is a great way to communicate with other business people as well as customers or even just friends. As an online business owner or professional blogger, writing for others can get you noticed and build your reputation. What is a brand? It is your unique stamp. With big product companies like Pepsi-Cola or Nike, it is their trademark product and tag lines. But, they didn’t start that way. No one knew who either of them was or that they were solid products until they were marketed and that brand reinforced with…