Did you realize that Christmas is almost here… just walk to your local mall and everything is a buzz.  Recently my husband and I had to make a trip to the mall to get some items the kids needed for school, I was surprised to see Walmart open for 24 hours already! I thought they were only doing that the last week before Christmas, but as you can guess they probably make a ton more money when they open that much. Obviously, or they wouldn`t do it. Thinking about all of this, I put together an article for you on…

Another FAB guest post for you to enjoy! I’m recruiting people who I think have valuable information and can give us ideas on business building. I’ve had the pleasure of knowing Angela now for about 4 years and she’s always impressed me with her drive, focus, and her get it done attitude. I know she gets things done and has put together creative podcasts, interesting virtual events and has had great success helping her clients and now focusing her efforts at her Marketers Mojo blog. I’m going to grab a nice hot drink and enjoy this post now. 🙂 Vera.…

With all the talk in the media in regard to retailers deep discounting their wares, where does this leave small independent retailers? For one thing it provides an opportunity to step up the customer relationship. Large corporations cannot turn on a dime due to their size and complexity. SME’s (small to medium enterprises) on the other hand are much flatter and can provide superior experiences. If you’ve been diligent at building your email database, you can start providing exceptional information for your customers. You can provide them with valuable offers, open houses, and special cross-promotions. Take the opportunity to get…

Well, that’s it! This is our last day and today we’re wrapping it all up here for the Brand Booster 21 Series. We have gained so much from this experience and truly hope it’s helped you think more about your brand and how you will develop your brand in different ways. We will be going through each day and answering all of  your questions that were brought up. So if you still have any questions, feel free to stop by any of the days and post your questions, we’re here to answer and respond now. In fact I will be…

Public speaking for me was quite a hurtle. I knew this was a very effective way to promote my brand but the idea of it made my palms sweat. The first time I did it I spoke to a group of about 50 business woman. I was received well but they were not aware of the flubs and the number of times I lost my place. It occurred to me that I couldn’t rely on a script and memorization. I had a tendency to go off in another direction when I got into my subject. A buddy of mine gave…

Getting one on one with the customers is very important. You need to talk to the customers and let them know that you are there for them if they have questions and that you really exist. Companies need representatives of a business so they are existent. It is hard for a business to gain exposure when they don’t have someone to actually talk to. If your business targets a local community then it is important to get out there and talk to the community. Remember you are looking for the audience who is going to benefit from your product. These…

First off, you can’t build your expert profile unless you believe in yourself first. If you don’t believe yourself to be an expert, then we have to end right here. But, let’s face it. You know your stuff and you’ve been making a living for some time now doing what you’re passionate about. If what I’ve just described resonates with you, then guess what – you’re an expert. Welcome to the club. Always be aware of your expert profile. You are perceived a certain way. We all are. What ever the perception exploit it to your benefit (so long as…

How would you like to own your very own audience and market to them rather inexpensively? Well html marketing will resonate nicely with you. It all hinges around having a reasonable op-in email list. This list is your niche audience. Using graphic html, send out strategic messages to them and react to their response. Because of analytics (which is free by the way) you can accurately assume every opened email is a warm lead since they are part of your niche. They are in your list for a reason. They are no doubt searching out information on your mutual topic.…

Creating a competitive edge is another important aspect of branding. Today, the online world has many methods of branding. The most popular method of branding and gaining the competitive edge is through the use of Blogs. Blogs allow a site to increase traffic, improve rank through search engine results, and even helps with credibility building also. Blogs are websites that use the new Web 2.0 technology which allows visitors to a site to post their own comments, articles, and more. Giving a user the access to post things to your site allows them to feel a sense of ownership to…

Online your brand should reflect the same values, personality, message, palette and other elements of a brand as your off-line efforts. The point again is consistency. Your online brand is also a fantastic opportunity to build your expert profile. Using online channels such as websites, blogs, social sites, html marketing, online radio, podcasts, video, webinars and countless of new channels emerging monthly, the web is becoming a perfect opportunity to develop and reach niche markets. I love the fact you you can build your own unique audience and market directly to them with their permission to do so. You can…