Blogging is a great way to grow your business. It adds credibility to your business, helps brand you and your business and creates the kind of community and authenticity prospects are craving. People no longer care to do business with a nameless faceless entity; they want to know who they’re doing business with and what they’re about. A blog helps you accomplish this, thus building your awareness and customer base. Here are a few tips and strategies to use blogging to grow your business. #1 Blogging is a fine balance of information and entertainment – People do want to get…

This takes me back to the time I was working for someone else. Not long after I joined them, they began re-structuring the IT departments of all their companies world-wide. Up until then, each company had their own system that made is very hard to exchange information between each other and also report back to headquarters. On a smaller, everyday level, the re-structuring made perfect sense too because it would allow each department to be able to generate reports that they want and still be able to share information freely. I was working in the marketing department at that time…

The world is mired in a recession, but opportunity is everywhere. All around me, I’m meeting people who are starting a business. They refuse to let the economy deter them – as a matter of fact, frequently it is the result of the poor economy that has presented opportunity to them. Where doom and gloomers see defeat, entrepreneurs rise to the challenge. It is these very bold attitudes that are the basis for powerful brand values. It is these values that will be the foundation of your new brand and upon them; a new successful business will flourish. Basing everything…

When it comes to Twitter, subscribers or “followers” are your key to building popularity. And popularity is a fundamental and very important concept to grab hold of. The idea is that by following someone, they’ll agree to follow you back. The following are other ideas which can help with subscriptions: 1)  Connect your blog or social network site to your profile. By adding a link to each of your social media profiles to your Twitter profile, and vice versa, you are making sure everyone you know is able to reach you in all the places they have accounts as well.…

A Big thank you out to all who participated in this draw. I literally took all your names, put ’em in a bowl, swished them all around and came up with a winner. The winner is Regina Baker! Congratulations Regina! You’ll need to contact me within 3 business days to smallbusinessbranding @ gmail.com We have more giveaway’s coming so be sure to keep an eye out for them.

Some fun news today! We have a special giveaway from Kelly Manuel who is the PR Manager at Corel. You can follow her on twitter here https://twitter.com/kellylm. Kelly contacted me recently to do a cool giveaway for CorelDRAW Graphics Suite X4 Valued at $429.00 USD. It was super easy for me to agree to host a giveaway here at the blog. 🙂 So here are some details about CorelDRAW Graphics Suite X4. 1) You get 10,0000 high quality clipart images 2) 1000 high resolution digital images 3) 80 professionally designed templates 4) Over 1000 OpenType and international fonts including 75 Windows…

Technology has changed the face of business in spectacular ways. It has enabled businesses to embrace a greater community, it has increased productivity, and simplified communication. There are so many positives that they would be hard to name here in this post. There is one aspect of technology that I find sad, and that is how it has made us lazy regarding personal contact or “face time” with customers and prospects. Email makes it so easy and efficient. But, you know what they say, “out of sight, out of mind.” In business this situation can be the kiss of death.…

As business and technology get more and more complicated, consulting is a booming industry.  It seems like every day you hear about someone who made a fortune online by consulting.  But what is a consultant? If you say you’re a doctor, a lawyer, or an accountant, people have a good idea of what you do and what you know, even if they know nothing else about you; however, “consultant” is a much more ambiguous term. Consultants could be experts in science, marketing, business, or pretty much anything.  All a consultant is is someone you pay for advice.  It’s hard for…

Now that summer is here, I figure we could all use a little dose of self motivation. It’s not always easy to be motivated to get your work done, even I as a long time entrepeneur sometimes tend to get either bored or lack self motivation to get my own work done. So I figured, I’d share some ways to increase and grow our self motivation. While self-motivation is a simple concept, we all know that it’s one of the hardest things to attain.  Despite purely good intentions, most of us are better at slacking off than getting motivated.  But,…

There are a few good analytics services that can give you a good indication of how your web presence is doing. All are employing a generic approach appealing to the broad market. There is one among them that stands out. It stands out because its focus is the health of your online brand. This stand-out product is called – Webalue.com The positioning message states that Webalue.com is an online system that evaluates third-party websites in order to generate strategic brand reports for brand managers to improvise their marketing efficiency. These reports are valuable for companies that are determined to foster…