Marketing is used as a way to make our advertising more effective. If you have the right audience identified, you can find ways to reach them. One such way that is growing by leaps and bounds is digital marketing. What is digital marketing? It is basically marketing tools that encompass everything but traditional methods. It doesn’t include print or magazine media. Some people think of banner ads and email, but the scope is so much larger than that. Digital media does include the two above-mentioned techniques, but also others you might not have thought to include: * Podcasts * RSS…

While on Twitter lately, I spotted a fabulous question. “Is it possible to transfer a domain that expired only a few days ago without renewing it first then initiating transfer which meant paying for the domain twice.” Most people’s first re-action would be, “No, I don’t think you can. Sorry dude, but you’re stuck with paying twice” but that’s not true. There are circumstances when a domain registrar can reject your transfer. Two of those are When your domain has been registered less than 60 days or Your last transfer was less than 60 days ago That’s probably what led…

There are tons of things you can outsource in your business and every business is unique. Here’s a starter list of 20 common tasks outsourced by small business owners, just like you. 1. Article Writing 2. Blog Post Writing 3. Article Submission 4. PLR Rewriting 5. Newsletter Creation 6. Affiliate Management 7. Website Creation & Maintenance 8. Blog Installation & Customization 9. Customer Service 10. Video Creation 11. Adding Content to Your Website 12. Project Management 13. Accounting/Bookkeeping 14. Graphic Design 15. Search Engine Optimization 16. Tax Preparation & Filing 17. Press Release Writing & Submission 18. Advertising 19. Cleaning…

I wanted to pop in and let you know about an awesome (time-sensitive) opportunity to get some free advertising and great consulting if you’re in a service based business. I’ve been approached by one of the marketing students (Rob) from Queensland University of Technology (QUT) in Brisbane, Australia. His class is participating in the 2009 Google Online Marketing Challenge. What is the Google Online Marketing Challenge? Google teams up with university professors from all over the world to help their students gain real life, online marketing experience. Unlike in the past when business students were somewhat limited to their local…

When life gets in the way of your business and you find yourself overwhelmed with everything you need to do, it’s time to turn your business upside down and shake it up a bit. It’s time to see what tasks, processes, etc. you can let go of, before things begin falling apart. Giving your business a thorough once-over helps you determine what parts are growing and deserve your focus and what elements you really need to let go of because they just aren’t working for you. Recently, my daughter, Tori, has been in the hospital frequently as she bravely battles…

Everyday journalists deliver fear. Their favorite chant is, “It’s going to get worse, before it gets better.” Brilliant. Obama’s favorite word before the election was CHANGE – after the election – it’s CRISIS. It doesn’t take much effort to state the obvious. Both the president and the media’s opinion directly affect the market place. It is a self-fulfilling prophesy. Naomi Klein’s, Shock Doctrine touches on this phenomenon. It suggests, that institutions of influence can put forward agendas when their constituency are in fear, as opposed to being secure. The power brokers are embracing fear and using it as the motivator.…

While everyone else is talking about using social networks to connect, reach out, build a relationship or in many cases woo customers, there are some who prefer to simply sit back and observe. Sure, they will participate in conversations and reach out but to a point. What they are more interested in is, What people are talking about Who they are talking about What are their concerns Why they feel that way What’s the competition doing and how What kind of activities draw people There is no secret that I like Twitter. Yes, I am on places like Facebook and…

No matter where you look on the web, the key to making any money online is wrapped up in the list. Without one, you’ve got a major hurdle to clear. The following concept, may be your answer to fast-tracking exposure! At some point in time, you have probably visited a trade show within your industry. You saw legions of companies within your industry, selling goods from booths and visitors looking to buy or develop leads for themselves. Using this model, why not create your own mini trade show with friends or colleagues who compliment each other’s businesses? By combining the…

Many looking for a way to work from home and run their own business turn to the Internet for answers. It’s only natural that people turn to the World Wide Web to find information on the topic, since television commercials seem to abound now with claims of people who are making money running their own at home business. Maybe you even know someone personally who runs an online business. It’s not as uncommon as many think. The Internet is full of opportunities to turn your dream of working from home, being your own boss, and having control of your financial…

Have you identified your employees as a key target audience? Guest post by Bill Hogg, http://www.billhogg.ca/ Much has been written about the need for communicating with employees. People are often put in charge of internal communications and spend their time creating newsletters and memos that get sent far and wide informing folks about what is going on in the organization. Often we designate the employees as one of our key target audiences or stakeholder in our planning documents. This is all a good thing. However, being the provocative person that I am, I have to ask, “Is that really what…