Do you have a magnetic brand — what efforts are you doing to develop a brand that truly draws people to you and your company? A magnetic brand is a brand that attracts people. Think about the brand’s you’re familiar with and attracted to. What makes them magnetic? Chances are they portray a certain image that you like to associate with. As a small business, you can take this theory and run with it to develop a magnetic brand for your business. Here’s How to Develop a Magnetic Brand #1 What is your personality? Most small businesses would do well…

Click Play to Listen To Interview https://www.smallbusinessbranding.com/audio/ed.mp3   I invited  Ed Roach to be a guest here at the podcast to discuss all things branding. I had some very specific questions that I thought would really help you if with your branding efforts. We discussed many things and to start I wanted to know what was the ONE thing we needed to remember about branding  — plus we talk about branding mistakes people make and you get to listen in when Ed answers my question about what he thinks is the “brand” here at Small Business Branding. I think it…

While I’m still getting to know the readers here at Small Business Branding I have a good hunch that most of you do run small businesses from home. The internet makes it amazingly easy to run a business as a solopreneur. With an internet you can have all the tools you need to rival a real ‘brick and mortar business’ with a tiny fraction of the cost. Tools like: – A Storefront (Website) – Merchant Processing (Paypal) – Shopping Carts – Products (Virtual or Physical) – Staff (Virtual Assistants) All the tools in the world won’t make you a successful…

I’ve been thinking a lot lately of hosting my very own virtual event so when I saw that Angela Wills had a product on how to do this, I defintitely wanted to check it out. I love easy to read reports and this was one of those that I read from start to finish.  She describes in full detail what she did to host her event, how she got the speakers to participate and promote the event, how she set it up, what tools she used to set up her affiliate program plus more…. and a summary of each step…

After finding Yaro Starak on the internet I quickly came to realize that he was providing some pretty awesome materials on his website — then he launched Blog Mastermind. Yaro Starak put together this program for bloggers to help them take a blog from start to profit, which I joined back in 2007 and knew right away that this would definitely help me. Yaro makes his full income online so why wouldn’t I learn from that? (You can download Yaro’s Blog Profits Blueprint here for free)…

When it comes to competition, there are definitely a few tricks and tactics a small business can employ to look big. Why would you want to do that?  Size tends to instill confidence in consumers; if you’re big then you must be successful, right?  Well we won’t delve into that argument but what we can show you is how to make a small business look big online. Change your sole proprietorship to an LLC This is a minor change that can make a big difference. Your company name shows up in your online signature, your communications, and on your website…

Today I interviewed Tyrone Shum from Mass Outsource — actually it was my first video interview and it was pretty cool. I know I’ll do more of these because it is nice to see who you are talking with. (The video will be posted here at the blog shortly) We discussed outsourcing and how he used it to push himself into a 6 figure income within 6 months.  I know — it sounds hard to believe, but I’ve come to realize that with the internet, anything is possible! Tyrone outsources to the Phillipines and that caught my interest mainly because…

Recently I created a Fan page (I wish it was called “connect” instead) and I shared an article here about it. Well little did I know that Nola Cooper from Classic Creations Design awarded me with a brand new, shiny,  fun (can you tell I like it?) Facebook Fan Page. It amazes me how much just one graphic can change the mood of your business. It went from kind of boring to something fun and professional. Here’s the Before: Here’s the After: I think it’s obvious how much nicer the second one is.  I’ve already noticed that I enjoy visiting…

Click Play to Listen To Interview https://www.smallbusinessbranding.com/audio/kelly.mp3 Kelly McCausey is one cool person! She went from mega debt as a single mom, working full time outside the home to a wildly successful online business owner. Kelly is also one of THE people who helped me go from offline business owner (MISERABLE) to online success (SUPER HAPPY). She’s down to earth and is happy to share her insights into the Work At Home Mom Community. I first met Kelly when she launched Mom Masterminds with Alice Seba. That is the place that my life changed forever. You can read my review…

I cannot even begin to express what this community of women has meant to me in my life. When I first started with Mom Masterminds it was when they first started and opened up the doors.  I was one of only a handful of members that first joined up in 2004. Let’s see,  I was in the midst of chaos with 5 retail stores and a strong desire to make an income online that would support my family.  I always knew it was possible because I saw that Kelly, Alice & Lynette were already doing this. I often joined virtual…