As you can see here at the blog we have been advertising our new program Brand Booster 21.  If you go to that link today, you will see there is nothing there yet, Ed and I have some pretty big plans for that domain. BUT for now our focus is getting Brand Booster 21 Revved up here for you. 🙂 Starting November 2nd, 2009 we will be rolling the program for you. All you need to do to participate is come here to the blog each day for the next 21 days and you will gain some serious insight on…

Your subscription request has been sent. You will now receive an email with a link that you must CLICK TO CONFIRM your subscription. Once you have clicked that link you will be sent a welcome email directly from me. You will start receiving your lessons shortly. I hope you enjoy discovering exactly how you will Boost Your Brand in the next 21 days! Vera Raposo & Ed Roach Your Brand Booster 21 TEAM

Let’s face it.  Everyone is envious of Apple right now.  They were the king of cool with the iPod.  But then they got out cooled.  By the iPhone. Who doesn’t want to be the iPod or iPhone of their industry? But that’s the rub.  The more you chase cool, the less likely you are to catch it.  That’s the premise of the book Chasing Cool: Standing Out in Today’s Cluttered Marketplace by Noah Kerner and Gene Pressman.  The book interviews brand visionaries about how they discovered, invented or in some cases, tripped over cool. Here are a few cool deal…

Good branding practices are not always the big stuff. There is also the small things that makes a big impression on your audience and goes a long way in moving your brand forward. Heres are 10 moves that will paint your brand golden: • Pay your bills in reasonable time-frame. Cash flow is the heart of all businesses, paying your bills is honoring your word. • When you get paid on an invoice, thank your customer. Humility is a great brand value and it shows your respect for your customer. • Ask suppliers how they are doing from time to…

I haven’t been on twitter all that much lately due to being sick this last week (which is why this post will be a short one) but today I’m at least up to the computer and went inside my email management Aweber to send a broadcast out to my email list. While I was in there I noticed that you can now twitter your broadcasts at the same time over to twitter, cool. (you can read the story at Aweber here) A couple things of notice: 1) You can only do this for broadcasts only, not follow-ups 2) You can…

How many of your clients believe they are an apple ripe for the picking? They believe in the old adage, “build it and they will come” – literally. Based on a comment to the post written by Krishne De entitled, Getting Your Website Found Online, I was inspired to write this post. The point of the comments were that there are a great many businesses who believe that having that website or blog is all you should have to do to get an audience. The actual post told of businesses who want that magic bullet to success. You know -…

Looks like some people are having some great success with the Blog Mastermind Program, I figured as much. I hate to say that I have not been applying anything yet from the program. The problem is that I’m working on other courses and applying those as well. But for now, I’m putting all programs on hold except for the Blog Mastermind Program. The problem is when you try and focus on too many things on top of running a business it just becomes too much and you have too many things in the air. It’s due time for me to…

Are you sure it is you? There was once a client who contracted our services to build him a new e-commerce site and to rescue his domain name from the previous host. The host was one of those companies who sold their services by phone only, claiming to be everything this small business owner needs when it came to his business online. Not knowing too much about web sites and how it all works, he figures this is a job best outsourced. He’s right about that. Unfortunately the company chosen was not. Long story short, the site was built, it…

One of the biggest challenges for business owners and marketers is to step out of their own shoes and slip into the shoes of the buyer. You need to put aside your own bias and perceptions and always remember that when creating marketing messages, the bottom line is – you have to create the need in the potential buyer’s mind. Always ask yourself — does my marketing answer the question: Why should they exchange their hard-earned money for your product or service? Having an understanding of the human psyche pays off here.  It sounds deceivingly simple, but all human decisions…

First I’d like to share an article with you about PLR from my friend Nicole Dean… What Can you Do with PLR Articles? You may have seen the term Private Label Rights or PLR articles being tossed around frequently lately. PLR articles are articles you can buy (usually in packages or as part of a membership) that you may edit and use as you wish. Unlike free reprint articles, you are not required to link back to anyone else’s website which makes them appealing to many web publishers. Once you understand the concept behind PLR articles, you can see why…