Whew! I guess we made it through the year. Looking back at 2009, were any of your fears realized? Was your apprehension worse than your reality? I have to admit I came through it with barely a scratch. (maybe a few bumps and bruises) Every new year presents unique challenges. The one main strategy I employ is positive energy. When new challenges present themselves, I try to make them into opportunities. If a lose a piece of business to competition, my attitude is that they will come over at some later date – stay focused on the bigger picture. What…

Wishing you a very Merry Christmas to you and your family! I wanted to share this free report on traffic to help you in the New Year. I hope you enjoy it.  Over and out until after Boxing Day…. and if you see me around on twitter feel free to nudge me and tell me to stop working. I’ve officially been dubbed by Ed that I’m a slave driver. :-)  So…with that said, I plan to relax at least for a couple of days. Have a Blessed Christmas!

Unlike larger businesses, most of us are solo entrepreneurs. Which means, we wear many hats throughout the day. Some of us outsource a chunk of that work so we can concentrate on the things we are good at and that is very smart indeed. Trouble is, no matter how large or small your company is, we all have limited budgets or at times, limited people who can work on an issue for us. In order to get things moving we can either hold till those resources are available or attempt to move it along by finding solutions ourselves. If you…

I hope today finds you well. 🙂 We’re looking forward to Christmas ourselves, this time last year we were sitting in the hospital so there is tons to be thankful for! I just wanted to pop by and let you know that I’m putting together a new report and I’d love to showcase your business inside. I’m creating a “get traffic” guide because we all need more traffic to our sites, that’s a given. 🙂 So I thought we could pool our tips together into one nice package and get as many people as we can involved. Don’t feel you…

Frankly – you’re greater than that! In my Brand Consulting side of things, “Our people make the difference” is the by far the most common answer to my question – “Exactly what is it that makes you different from your competition?” Let’s be honest every company’s employee pool has talent and they do a great job making their products great. You have to dig deeper and pull out something more compelling that makes you the leader. You’ve got to be the first to market with this powerful position and you have to deliver it is such a way that your…

Did you realize that Christmas is almost here… just walk to your local mall and everything is a buzz.  Recently my husband and I had to make a trip to the mall to get some items the kids needed for school, I was surprised to see Walmart open for 24 hours already! I thought they were only doing that the last week before Christmas, but as you can guess they probably make a ton more money when they open that much. Obviously, or they wouldn`t do it. Thinking about all of this, I put together an article for you on…

Another FAB guest post for you to enjoy! I’m recruiting people who I think have valuable information and can give us ideas on business building. I’ve had the pleasure of knowing Angela now for about 4 years and she’s always impressed me with her drive, focus, and her get it done attitude. I know she gets things done and has put together creative podcasts, interesting virtual events and has had great success helping her clients and now focusing her efforts at her Marketers Mojo blog. I’m going to grab a nice hot drink and enjoy this post now. 🙂 Vera.…

With all the talk in the media in regard to retailers deep discounting their wares, where does this leave small independent retailers? For one thing it provides an opportunity to step up the customer relationship. Large corporations cannot turn on a dime due to their size and complexity. SME’s (small to medium enterprises) on the other hand are much flatter and can provide superior experiences. If you’ve been diligent at building your email database, you can start providing exceptional information for your customers. You can provide them with valuable offers, open houses, and special cross-promotions. Take the opportunity to get…

Well, that’s it! This is our last day and today we’re wrapping it all up here for the Brand Booster 21 Series. We have gained so much from this experience and truly hope it’s helped you think more about your brand and how you will develop your brand in different ways. We will be going through each day and answering all of  your questions that were brought up. So if you still have any questions, feel free to stop by any of the days and post your questions, we’re here to answer and respond now. In fact I will be…

Public speaking for me was quite a hurtle. I knew this was a very effective way to promote my brand but the idea of it made my palms sweat. The first time I did it I spoke to a group of about 50 business woman. I was received well but they were not aware of the flubs and the number of times I lost my place. It occurred to me that I couldn’t rely on a script and memorization. I had a tendency to go off in another direction when I got into my subject. A buddy of mine gave…