Well, that’s it! This is our last day and today we’re wrapping it all up here for the Brand Booster 21 Series. We have gained so much from this experience and truly hope it’s helped you think more about your brand and how you will develop your brand in different ways. We will be going through each day and answering all of  your questions that were brought up. So if you still have any questions, feel free to stop by any of the days and post your questions, we’re here to answer and respond now. In fact I will be…

Public speaking for me was quite a hurtle. I knew this was a very effective way to promote my brand but the idea of it made my palms sweat. The first time I did it I spoke to a group of about 50 business woman. I was received well but they were not aware of the flubs and the number of times I lost my place. It occurred to me that I couldn’t rely on a script and memorization. I had a tendency to go off in another direction when I got into my subject. A buddy of mine gave…

Getting one on one with the customers is very important. You need to talk to the customers and let them know that you are there for them if they have questions and that you really exist. Companies need representatives of a business so they are existent. It is hard for a business to gain exposure when they don’t have someone to actually talk to. If your business targets a local community then it is important to get out there and talk to the community. Remember you are looking for the audience who is going to benefit from your product. These…

First off, you can’t build your expert profile unless you believe in yourself first. If you don’t believe yourself to be an expert, then we have to end right here. But, let’s face it. You know your stuff and you’ve been making a living for some time now doing what you’re passionate about. If what I’ve just described resonates with you, then guess what – you’re an expert. Welcome to the club. Always be aware of your expert profile. You are perceived a certain way. We all are. What ever the perception exploit it to your benefit (so long as…

How would you like to own your very own audience and market to them rather inexpensively? Well html marketing will resonate nicely with you. It all hinges around having a reasonable op-in email list. This list is your niche audience. Using graphic html, send out strategic messages to them and react to their response. Because of analytics (which is free by the way) you can accurately assume every opened email is a warm lead since they are part of your niche. They are in your list for a reason. They are no doubt searching out information on your mutual topic.…

Creating a competitive edge is another important aspect of branding. Today, the online world has many methods of branding. The most popular method of branding and gaining the competitive edge is through the use of Blogs. Blogs allow a site to increase traffic, improve rank through search engine results, and even helps with credibility building also. Blogs are websites that use the new Web 2.0 technology which allows visitors to a site to post their own comments, articles, and more. Giving a user the access to post things to your site allows them to feel a sense of ownership to…

Online your brand should reflect the same values, personality, message, palette and other elements of a brand as your off-line efforts. The point again is consistency. Your online brand is also a fantastic opportunity to build your expert profile. Using online channels such as websites, blogs, social sites, html marketing, online radio, podcasts, video, webinars and countless of new channels emerging monthly, the web is becoming a perfect opportunity to develop and reach niche markets. I love the fact you you can build your own unique audience and market directly to them with their permission to do so. You can…

Your logo is the face of your brand image. It is the first thing that your customer identifies your company with. Today it is common for people to say that a logo is everything when it comes to branding. This couldn’t be further from the truth. A logo is important in many ways when branding but it is not where the rubber meets the road with a business and a brand. If you meet someone who suggests that your logo is your brand, kick up your heels and run like hell! Some logos are nothing more than straight text. Some…

Hey there, we’re interrupting our regular scheduled programming (Brand Booster 21) for this important questions and answers about private label rights, or should I say PLR. Nicole Dean is a super friend of mine and when she offered to write a free article for my blog outlining some questions from me I couldn’t refuse. why? Mostly because it’s original content that I don’t have to create and it’s an opportunity to share a resource that I even use myself. 🙂 So with that, here’s Nicole… Hi and thanks to Vera for inviting me to be a contributing author here at…

Overall, your brand image is the visual aspect of your brand. In step 12 we mentioned consistency. Your brand image should be consistent with what tone you are representing. It should reflect the style and attitude of the company. One of my clients of a few years ago was a small independent oil company. They were very aware of their image and how perception was reality. The kept their tanker trucks emaculate. No peeling paint here. The drivers wore a tie and the oil drums were painted in the corporate colors. One area I thought quite clever was that the…