THE introvert’s guide to selling

Not everyone throws on their spidey outfit and relishes leaping into the fray of the business sales arena. As a matter of fact a great deal of people sell because it is just part of what they do. If they could get the sales some other way, they’d probably jump at it. In the mean time all of the reluctant sales people out there, have to do they best they can with the few sale skills they have.

For the past few months I’ve been in touch with several reluctant sales people from around the world, and we’ve been sharing tips and techniques that has made selling a little bit easier. None of these contacts are Anthony Robbins clones or Dale Carnegie wannabe’s, BUT the one thing they did have in common was that they are introverts in an extroverts world. They’re tired of the books on sales that assume you love to put yourself out there.

So guess what? I’ve taken this valuable conversation and put them together in a little eBook that I am giving away for the asking. It was a pleasure putting together this information because of the insight it gave me. This is my first offering in the eBook realm. I call the effort, “The Reluctant Salesperson: An Introvert’s Guide to Selling.”

If you see fit to add this eBook to your reading, I’d love it, if you’d drop back here and let me know what you think. One thing about blogging that I find immensely gratifying is the breadth of opinion – all of it with the goal of helping all of us improve how we do business.

…for all the reluctant sales people who may be too shy to drop by my site and pick up a copy, I don’t mind if you get a friend to do it for you.

All the best.

Ed Roach

For more than 30 years, I have worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. I consult predominantly with businesses facilitating my proprietary branding process. This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace.

I have international speaking experience and am the author of "101 Branding Tips," Practical advice for your brand that you can use today. I'm also a "expert panellist" with Bob Proctor (from The Secret)'s Matrixx Events in Toronto.

I have been interviewed in all media and I also blog extensively and uses the digital realm on the web to connect and promote my services world-wide.

I have international speaking experience including a recent event in Prague, in the Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, the book is available on and the Amazon Kindle store.

My clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.

I recently facilitated a workshop in San Diego aimed at teaching Graphic Design companies how to build brands for their customers.


  1. Thanks Rob, I’m glad you found some things you can use.

  2. Nicely done book Ed. Some great tips in there for us shy folks.

  3. Ed,

    LOL – I would tell my friend to pick the book from your site, but I was too shy to ask my friend…

    Anyway, I’ve sign up with my email and currently reading your ebook now.

    An interesting guide for us the introverts 🙂

    Thanks, Ed!

  4. Noob, I never took you for shy. Sounds like inspiration for a new book –

    The Shy: Genius Leashed.

  5. Ed,

    That sounds like a great book! Maybe you would consider me to co-write? 😀

    Anyway, I really can learn a lot from you, particularly your writing skill. Your ebook is a good read.


  6. Watch what you ask for, I just may take you up on that.

    Have a great week, Noob.

  7. Ed,

    I’ll be the happiest person if you would offered me that 🙂

    A great week to you, too, Ed!

  8. This is perfect for me, even though I have had lots of online success, I know it can go higher, and I also know that I personally could not sell cheese to a mouse.
    Thanks Ed,

  9. JR, I’m glad the book will be of use to you. You may feel that you personally cannot sell, but I just popped by your site and I have to say, if any mice show up there, they’ll probably be going home with a knapsack filled with cheese.

  10. I’m glad to be of help Sherwin. Maybe i should have used you picture on the cover:)

  11. Sherwin Raavi says:

    OMG…this is exactly me! Thanks man 🙂

  12. Hope faunah says:

    Man, Thats the best description of me. I am a sales person by profession but i fear to reach out to people. I have this inferiority complex that hinders me. Pls advise.