One of the biggest challenges for business owners and marketers is to step out of their own shoes and slip into the shoes of the buyer.
You need to put aside your own bias and perceptions and always remember that when creating marketing messages, the bottom line is – you have to create the need in the potential buyer’s mind.
Always ask yourself — does my marketing answer the question:
Why should they exchange their hard-earned money for your product or service?
Having an understanding of the human psyche pays off here. It sounds deceivingly simple, but all human decisions are motivated by one of eight things.
- Time/convenience
- Money
- Recovering something lost (like youth)
- Sex
- Knowledge/self improvement
- Security/safety
- Comfort
- Care of loved ones
Knowing this, how could you change your communications to better trigger a response from your audience?
