When Is It Time To Call In The Pro’s?

I’m in the process of expanding my services and part of that involves extending the range of my WI-FI. If you’ve even looked into bridging you might agree that it’s a daunting topic. I understand the premise behind it, but when they get into set-up that’s where my eyes cloud over. FYI: I am miserable with wiring. Setting up a stereo confuses me very easily. In – out, out – in – yikes!

Well today I called in the big guns. I figure that yes I could figure it out myself (muddle through if you will), but frankly I’ve wasted enough hours on this one. I have better things to do with my time. Maybe is just a guy-thing, but every issue I tackle, I figure that I should be able to figure it out. Years ago I even tried to learn basic because I thought, “how hard could programming be.” Well that never happened. Today I am very impressed with those who make programming their passion.

What are you wasting your good time on that, like me, you should be getting help with? Designing your own website maybe? Or, perhaps you’re doing your own books. Maybe you’re looking to save a few bucks and learning how to file your own tax return. Get real for a moment, how much do you really know about tax laws? I know nothing about them and I don’t want to know. As a matter of fact having professionals handle my money issues makes me more money because of their unique knowledge.

If I can, through this little article save one entrepreneur from tearing their hair out trying to figure out something they have no business trying to figure out, then boys and girls I’ve done my job.

Now put down that ego and get back to what you love!

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Author: Ed Roach (237 Articles)

For 25 years or so I have developed positioning strategies for small businesses that helps to differentiate them. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Opportunities come to light in every discussion. I consult predominantly with small business and and implement the solutions developed. If you'd like some help in allowing your brand to lead contact me. I've just released my first printed book, "101 Branding Tips - Practical advice for your brand that you can use today." Get your copy from Amazon.com and the Amazon Kindle Bookstore. I can be contacted directly at: 519-324-9536 or ed@thebrandingexperts.ca Blog: TheBrandCorral.com


  1. mellifshitz says:

    Online entrepreneurs, especially those ones who are not that adept with online marketing like seo and social media, should hire professionals. Though self study is feasible, learning from the pros always presents huge advantages.

  2. @mellifshitz I agree. Even if you hire them to just get you starting, saves an immense amount of aggravation.

  3. Really like your article! In any field, There’s always an expert needed in order to help you to be successful in business.


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