Get Your Expertise Out There

We are all experts in something. You might be humble in your discussion of your expertise, but be assured that you ARE an expert. I think that it’s imperative, that you share that expertise with your audience and allow them to benefit from with their exposure to you.

October has been a good month for exhibiting my expertise. On Tuesday past I spoke to 120 women leaders when I presented to Athena International in Chicago. Yesterday I was interviewed on List Builder Tele-Summit, an initiative spear-headed by Donna Ward and Rodney Rich. Next week, I’m featured at the grand opening of The new Windsor Small Business Centre at the University of Windsor signing my new book, 101 Branding Tips.

All three events were opportunities to expand my reach and profile my expertise. In all cases, it’s a great way to meet new people and see how I can potentially help them with their brands. In every case I am providing opinion free of charge to help those in attendance. It defines my brand, and in turn provides me with the opportunity to develop new leads. What do you do to share your opinion? It’s a great way to show your expertise in your category. It’s very much a three dimensional form of marketing your brand.

Challenge yourself to stand up and express your leadership topic. Put yourself out there and I can assure you that you WILL benefit from the effort. Outside of self-promotion another worthy effort is to mentor younger people with your expertise. It takes a leader to recognize the value in helping others grow. It’s rewarding on many levels.

zv7qrnb
Line Break

Author: Ed Roach (239 Articles)

For more than 30 years, I have worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. I consult predominantly with businesses facilitating my proprietary branding process. This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace. I have international speaking experience and am the author of "101 Branding Tips," Practical advice for your brand that you can use today. I'm also a "expert panellist" with Bob Proctor (from The Secret)'s Matrixx Events in Toronto. I have been interviewed in all media and I also blog extensively and uses the digital realm on the web to connect and promote my services world-wide. I have international speaking experience including a recent event in Prague, in the Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, the book is available on Amazon.com and the Amazon Kindle store. My clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania. I recently facilitated a workshop in San Diego aimed at teaching Graphic Design companies how to build brands for their customers.

Comments

  1. Exposure helps because expertise is no use when no one knows you have it. Getting on visible platforms through guest blogging can also be beneficial.

  2. MarkAntony says:

    I wanted to send you that very little remark to finally give thanks once again for all the unique ideas you have discussed on this page. It was particularly open-handed with you to convey extensively what exactly a number of people might have offered as an electronic book to earn some profit for themselves, especially since you might well have tried it if you desired. These creative ideas as well acted as the great way to recognize that other individuals have similar interest the same as my own to find out good deal more on the subject of this issue. I’m certain there are numerous more fun situations ahead for individuals that find out your website.
    http://adoresoftphone.com/softphones/softphone-premium.html

  3. very nice post…Thanks

  4. @bybeytusc Thank you for the compliment and taking the time to express it.

  5. @annie303 Thank you Annie

  6. Have you ever previously thought about including more than just your articles? Come on, man, what you may say are valuable and every thing. Having said that look at when you incorporated some good photos and / or video clips to grant your current articles a lot more, „pop“! Your content is extremely good but by using photos and films, this website could obviously possibly be one of the biggest within its niche. Fantastic web site!