I hate having to remind businesses that their brand is more than their logo. I have every design shop and ad specialty shop to blame for the mis-information I guess. (I could be painting with big a brush too)
I hate companies who don’t realize that branding is a top down initiative. Without the captain on board, who’s piloting the brand?
Just too many great books to read. I’m stuck on historical fiction right now and so slipping in books on branding is a tight fit – I hate that.
I hate those who confuse their brand message with their slogan. There is a difference. I guess since they are both important, I should be happy that they have anything.
I hate followers. Why do some businesses still feel they must follow the leader in their category? A commenter to one of my articles recently lamented their displeasure at businesses who copy the leader’s image almost to the letter. Sheesh!
I also hate people online who make the simple complicated in an attempt to screw a few dollars out of your pocket, only to reveal the obvious. If you see something online you want to get into, email the author – I’m sure they’ll help you.
I love it when someone says, “Hey, you’re the branding guy!” I hate that it took so long.
Sometimes I hate that consistency is worth so much to your brand. I get the itch like many of us to change things up a bit. BUT, my better judgement knows that that would diminish what I have achieved so far.
Sometimes I hate focus groups when judging brand image. By their nature they look to criticize regardless if it is even necessary. Sometimes you just have to go with your gut. Was your brand built on consensus or instinct?
Thanks for letting me vent a small bit, I hate keeping it bottled up inside
I have international speaking experience and am the author of "101 Branding Tips," Practical advice for your brand that you can use today. I'm also a "expert panellist" with Bob Proctor (from The Secret)'s Matrixx Events in Toronto.
I have been interviewed in all media and I also blog extensively and uses the digital realm on the web to connect and promote my services world-wide.
I have international speaking experience including a recent event in Prague, in the Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, the book is available on Amazon.com and the Amazon Kindle store.
My clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.
I recently facilitated a workshop in San Diego aimed at teaching Graphic Design companies how to build brands for their customers.
Latest posts by Ed Roach (see all)
- How To Engage In Content Marketing Like the Big Boys Do - March 25, 2016
- Do You Know The Perception of Your Brand? - March 17, 2016
- How To Draw In The World To Your Brand - February 25, 2016