You’ve Been Voluntold!

confusedIf you’re anything like myself – you do a great deal of local networking. At least two or three days a week, you might run into me at some event or another. Some are professional groups where my target customers lurk and others are general professional organizations local and national. In a few of these organizations I play a managerial role, (one I’m the president). As you may well understand this takes a great deal of commitment and effort. I absolutely believe that these groups help get my brand in front of the right people who desire what I’m offering. I have a strategy for my efforts and all involve being in control of my efforts. I’m proud that my brand commands the respect of my peers and as such I never have to suffer the the terrible affliction of being “voluntold.”

If you’re on a committee or two but fail to show up when you’re needed to participate, you will fall fate to joining efforts you are unaware of at the time you were induced. Some describe it this way – ” the fasted way to getting the worst job on a committee is to not show up at an important meeting.” At that critical meeting your brethren will take great pleasure in volunteering you, and if this happens – brother you’ve been VOLUNTOLD!”

Being Voluntold is the scarlet letter of organizations. If you’re Voluntold too many times your personal brand is going to take a beating. For the sake of your brand, be aware of the importance of meetings and your responsibility within a group.

You’ve been warned.

Ed Roach

For more than 30 years, I have worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. I consult predominantly with businesses facilitating my proprietary branding process. This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace.

I have international speaking experience and am the author of "101 Branding Tips," Practical advice for your brand that you can use today. I'm also a "expert panellist" with Bob Proctor (from The Secret)'s Matrixx Events in Toronto.

I have been interviewed in all media and I also blog extensively and uses the digital realm on the web to connect and promote my services world-wide.

I have international speaking experience including a recent event in Prague, in the Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, the book is available on Amazon.com and the Amazon Kindle store.

My clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.

I recently facilitated a workshop in San Diego aimed at teaching Graphic Design companies how to build brands for their customers.

Comments

  1. this is so true..people tend to gang up on the person who is absent, getting the most assigned tasks, butt of most jokes, etc..this is so true in <a href=”http://www.tynesideskips.co.uk”>our company</a> though we only have several staff maintaining it..

  2. I guess it pays to show up (in most cases).

  3. Elana Winfrey says:

    Ed, for this very reason, I have limited the number of networking meetings I attend. Over-committment can lead to dropping the ball. I say pick one or two groups to be consistent with, and then attend one-time events here and there. That’s my strategy. Thanks for the insight!

  4. I don’t know why people do this and what they found to do this but i agree with the Elana strategy.
     
     
     
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  5. FJohnson says:

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  6. FJohnson says:

    For small business, building a brand should not be the primary focus, good quality and hard work is what is important.  
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  7. NickGraff says:

    I agree.  This didn’t exactly happen to me but just simply skipping a few networking meetings set me down a few notches in my authority in the group.  When I came back, a few new faces were more important than me.  Good warning!

  8. FashStylo says:

    Yeah you are saying true. I agree with you.

  9. Sage advice for those who think meetings don’t matter. Another good point is to show up on time and have read any relevant material beforehand. I love the term “voluntold”. Very creative, thanks!

  10. OnlineJobsGuy says:

    I’ve seen this first hand in several Fortune 500 companies. Only those who actively participate seem to rise to the top, while the ones who don’t remain stagnant (no matter what the talent level).