Are You Holding You Back?

stressedIs your brand continually evolving? Are you always watching for tools and education to put more opportunity in your cross-hairs? Just last year I fine-tuned my website. I really thought the look and functionality was exactly what my brand reflected. In the year or more since that re-do I recognized that to update or improve the sight I really should have not completed it in html (which I did myself). I am now in a major re-do porting the site to a WordPress platform. This is beyond me so I had to engage the services of a professional in this area. I’m anxious to get the flexibility that this platform allows.

Are you finding it easy to get the brand information and/or training you need to help you grow your brand? I’ve signed up for a few webinars and online lectures only to have them deliver generalities. I leave with more questions than answers. You come to realize that the webinar is really just a come-on in a complicated sales funnel. This can happen in a paid webinar as well. I set my sights low in many things that I attend. I am usually just looking for a nugget or two that can help me more effectively deliver my products. When I deliver to my clients, I often ask myself if this is how I would like to be treated? Is this price point something I would consider paying?

Do you monitize your services? Do you find it difficult to do? I’m curious to know what platforms you find advantageous and are you and your audience having an enjoyable experience working together? I’ve seen just having a book out there draws people to you and your brand experience. When you have a strong brand, you’ll find yourself in demand for your opinion. How many people offer to buy you a coffee to get your opinion on something? These questions are exacting the reason I found that the platform of my website was sorely lacking to allow me to quickly adjust to new revenue streams. I like to react immediately not six months or more down the road. My brand expects me to jump while the iron is hot. Who better to invest in than myself? A few thousand well-directed dollars can make a HUGE difference in how your brand develops.

How many people do you know, who whine on about the economy but do nothing to develop opportunities that will will positively impact their businesses? It’s as thought their answer is to ignore the problems and success will eventually find its way to them. I wish that were true but it’s never worked that way for me. I’ve always had to create my own opportunities. It’s like the old adage. “I seems the harder I work, the luckier I get.”

Ed Roach

For more than 30 years, I have worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. I consult predominantly with businesses facilitating my proprietary branding process. This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace.

I have international speaking experience and am the author of "101 Branding Tips," Practical advice for your brand that you can use today. I'm also a "expert panellist" with Bob Proctor (from The Secret)'s Matrixx Events in Toronto.

I have been interviewed in all media and I also blog extensively and uses the digital realm on the web to connect and promote my services world-wide.

I have international speaking experience including a recent event in Prague, in the Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, the book is available on and the Amazon Kindle store.

My clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.

I recently facilitated a workshop in San Diego aimed at teaching Graphic Design companies how to build brands for their customers.


  1. @EcthemeMk Thank you for your opinion.

  2. wedding guitar says:

    I liked especially the last paragraph. When people see opportunity whereas others just complain and blame for their situation. Create your own opportunities. Damn right.

  3. @caleneece Tacky way to promote yourself. Piggy-backing on a person’s blog – shame!

  4. muweezlabs says:

    I really enjoyed reading this post, I was just wondering do you trade featured blog posts. Thanks for sharing your Blog with others. You really share valuable information.

  5. taswanitaterbarudanmurah says:

    thank you for your great article and build

  6. Fantastic… I m very impressed. You have done an outstanding job. I learned a lot from this remarkable article. I want to thank you for sharing this great article with us.

  7. The ability to create opportunities for your own brand is something every entrepreneur should have, especially in a tough economy.

  8. Nice post by the author and give good and very meaningful information for all of us.

  9. Nice post by the author and give good and very meaningful information for all of us.

  10. Nice post, was the match i needed to light the fire to get back in gear.  Its just too easy to get into “cruise control” with your company, while others pass you by.  I gotta get my site on wordpress or another more modern format as well.

  11. “For 25 years or so I have developed positioning strategies for small businesses that helps to differentiate them” how you can developing positioning for 25 years if 20 years ago something like positioning did not exist?

  12. Thank you for sharing a excellent post. i love to read this post. 

  13. @googma  You’re welcome

  14. @caleneece Tacky way to promote yourself.

  15. Don’t afriand of change, little change sometimes makes big difference.

  16. @FazilBaig tacky self-promotion

  17. eaglematandfloor says:

    A very important question to ask. Lately, I’ve been browsing for free online classes (that’s right, FREE) by graduate school professors from Wharton, Duke, Michigan, and more. There are a few other sites out there as well, each offering free (or insanely cheap) online classes for business professionals, creative types, etc. I guess my point is this: You’re 100% right, learning is incredibly important, it should never stop, and we’re very lucky to live in a world where classes, info, and knowledge is so readily accessible.

  18. What a stupid way to promote your company. Shame.

  19. You’re welcome Marc

  20. MR2 Solutions says:

    No matter how strong our brand is, if there is no proper execution then it’ll never really work… Brand positioning is very important in every business. It should be something that resounds to every customer’s mind.

  21. I liked the post about are we holding ourselves back. The only problem is that I keep hearing about more things to do, whether volunteering, events, donating to or promoting charities, social media and more. I don’t know about anyone else, but if you own a small business like me, we start running out of time to do it all. Now I have to start doing a better job of prioritizing and streaming lining business processes to allow me more time to do the above.

  22. juliedawnharris45

    I like the quote in the last part. We should always make the first move and not wait for what’s coming. Business and Technology evolves, and we have to cope with it. Unless, you want to get outdated of the current business trends and be out ran by other businesses, right? We have to put fate in our hands. Nice post. 🙂

  23. Absolutely
    agree with you. Amazingly simple and action plan kind of article
    here. Little update makes big difference and very helpful for our
    business promotion.