50 Stats That Could Change Your Marketing Direction

Very well done presentation here. What I find most interesting is the data on Mobile and Apps. To me, the message is loud and clear. Mobile integration is already a big part of consumer’s life. If mobile isn’t in your radar in some way shape or form you could be left out in the cold in just a few short years.

Ken Chandler

I started my first offline business around 1992 I owned and operated a radio sales and repair shop for about 4 yrs. I have beenonline since around 1996. I dabbled mostly and it wasn`t till 2006 when I went to my first Big Seminarthat I really saw what the internet was doing right at my fingertips.
Since then I have started and currently run several service sites online.My personal brand online is notcompleted yet but I work on it daily in the hopes of establishing myself.

I decided to narrow down those that I truly follow and recommend. Armand Morin , Michel and Sylvie Fortin and Jim Howard author of Branded for Success are my main sources of knowledge these days by choice.
For inspirationTony Robbins fills the bill nicely.
I have to say that Ed Dale is still a favorite and I love what he has done with the Challenge and the amount of people I know who have benefited .Jimmy D Brown,Jim Edwards are always trusted sources of quality information.

I intentionally cut back on those that I follow to reduce the noise and allow me to focus on what is important.This is not to say there are not plenty of good people to learn from. I just think you need to choose a few and immerse yourself in what they can offer.

Napoleon Hill- is a must read for anyone in business

I think I have a diverse enough background to bring some good things to smallbusinessbranding.com . I look forward to the chance to prove it.

Comments

  1. I absolutely agree from a consumer point of view, but what of B2B? From my contact, their mobile and social use is very limited. I always question business owners on their use, and it’s quite a contrast to the average consumer.

  2. EdRoach I don’t think that’ necessarily true for every B2B. It’s really about who you target and what you offer.
    If you are a consultant, I’ll admit you’ll have to think hard and mobile may never be good for consultants. 
    However, many businesses and their executives appreciate mobility. For example, a busy executive may like the ability to check up on their order or add onto their order while they are out of the office. I cannot tell you how often I wished to be able to approve or give feedback on print ad concepts on my old Palm (that was the day huh). It was a dream then but now it is very possible.
    You may not have to build an app but offering mobile conveniences is a big plus even when your customers are businesses not end consumers.

  3. so do i, i agree with you. these will change my marketing direction