Let’s face it. We already know that you are not going to get everything done, in terms of marketing that you should or you want to. I know…hardly a jolly way to approach the start of a new year. But that’s our reality. We’ll never get to it all. So rather than lament about what we aren’t going to get to…let’s focus on what absolutely needs to be done.
By the end of THIS week, identify the one thing you could do that would have the most significant long-term impact on your business in 2008. Is it finally defining and knowing your brand? Is it creating a customer retention program? It is launching a new initiative? Whatever it is — commit to getting it done.
- Write a very simple outline of what steps needs to get done
- Create a calendar that corresponds to your outline
- Be accountable. Tell your team your boss, your customers…whoever you know will hold you accountable to getting it done.
Then, roll up your sleeves and get to work.
Do not ignore this one. You’ll be amazed at how good you feel once you get this major goal accomplished!
Why not take accountability to a whole new level? Tell all of us what you’re going to do and who knows, maybe we can help!
