Author Archive for Jeff Paro
Facts Tell but Stories Sell!!–Tell Me A Story
Jeff Paro Written by Jeff Paro
on January 13th, 2009 / 5 Comments / Print this
Our culture loves a good story. Stories are how information, principles, traditions, historical events have been passed down for generations. Oprah has built a billion dollar mega corporation simply by telling ’stories’ of the human kind. Ronald Reagan, considered by many to be one of the greatest politicians was a master story teller. The unconscious [...]
Is There a Hierarchy in Social Media?
Jeff Paro Written by Jeff Paro
on November 17th, 2008 / 4 Comments / Print this
One question I have postulating for some time has just resurfaced by prominent blogger John Jantsch over at ducttapemarketing.com. He says there is. And I agree. The basic theory is similar to Maslow’s theory that self-actualization cannot be achieved until the most basic human psychological needs such as breathing, eating, and sleeping are first met.
The [...]
The Talking Logo- What You Really Do for a Living
Jeff Paro Written by Jeff Paro
on September 1st, 2008 / 9 Comments / Print this
Tell me if this sounds familiar. You’re at a networking event and someone inevitably asks you….”What do you do for a living?” What do you say?
If you’re like most people you have the generic answer, “I’m in the mortgage business” or “I’m an account executive” or ” I own a small business” and you hand [...]
Twitter D and Twitter Dumb!
Jeff Paro Written by Jeff Paro
on August 3rd, 2008 / 6 Comments / Print this
Twitter?
I have a group of friends that are NOT technologically savvy. They don’t know a hard drive from a long drive. They do know sales and how to run a business, so how and why would they want to take the time to learn about social networking and Twitter specifically?
Well let’s first take [...]
Differentiate or Die: Standing Out In A Crowd
Jeff Paro Written by Jeff Paro
on May 29th, 2008 / 3 Comments / Print this
How important a core difference is essential to marketing success.
Quite often a small business owner will ask me to reveal the most powerful marketing strategy I have seen. The answer may surprise you.
The most powerful marketing strategy I know has little to do with direct mail, adverting, special promotions, websites or referrals. No, before any [...]
Why You Should UP Marketing In A DOWN Market
Jeff Paro Written by Jeff Paro
on May 17th, 2008 / 9 Comments / Print this
There is no arguing that we are facing a down turn in our economy, I’m not ready to call it a recession yet, but we are definitely feeling the pinch. That is the nature of business-it goes in cycles of ups and downs.
When the market slows and sales start to drop, owners’ first instinct is [...]
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