Author Archive for Jeff Paro

Differentiate or Die: Standing Out In A Crowd

Jeff Paro Written by Jeff Paro
on May 29th, 2008 / 3 Comments / Print this

How important a core difference is essential to marketing success.
Quite often a small business owner will ask me to reveal the most powerful marketing strategy I have seen. The answer may surprise you.
The most powerful marketing strategy I know has little to do with direct mail, adverting, special promotions, websites or referrals. No, before any [...]

Why You Should UP Marketing In A DOWN Market

Jeff Paro Written by Jeff Paro
on May 17th, 2008 / 5 Comments / Print this

There is no arguing that we are facing a down turn in our economy, I’m not ready to call it a recession yet, but we are definitely feeling the pinch. That is the nature of business-it goes in cycles of ups and downs.
When the market slows and sales start to drop, owners’ first instinct is [...]

Pay Per Click (PPC)-Why You Should Care?

Jeff Paro Written by Jeff Paro
on May 16th, 2008 / 5 Comments / Print this

If you aren’t actively marketing for local search prospects, you are missing out big time.
With close to 300 million searches per day, there is no denying that people use search engines. But do they use them when looking for local products and services?
There is an abundance of public data suggesting that as high as 80% [...]