Chances are, you are here to make an email newsletter that is either attached to your blog or a standalone. You probably also hope to make some money out of this gig. Since that is the case, the one thing you need to get out of your head right now is the word FREE. If […]
September 20, 2016 by
How To Find Time To Share Spectacular Content
After I shared a simple method for keeping your social media streams busy, I was asked on Twitter by @sliceworks, Yeah, but how do you solve the problem of finding time to share all this content? That is an excellent and very valid question. The simple answer to it is, Scheduled times Let it occur […]
July 18, 2016 by
The Complete Step-by-Step Process To Cultivate A Responsive List
So you took the experts’ advice. You created lead magnets, set up opt-in pages to collect leads. You work hard to keep your emails out of the spam box, promotional tabs, and what have you. And yet… Click throughs are dismal. Nobody responds when you try to engage them. Where did you go wrong? Click to download […]
March 25, 2016 by
How To Engage In Content Marketing Like the Big Boys Do
Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the […]
December 1, 2015 by
4 Digital Marketing Mistakes That Shouldn’t Be Carried Into 2016
Any time you approach the end of a calendar year it is a good time to spot if you have made any of the 4 Digital Marketing Mistakes. It is important to reflect and project your progress. In terms of reflecting, you should look at your business and consider everything that’s happened over the past […]
June 5, 2015 by
Why Branding and Sales Promotion are Not Interchangeable
In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town , […]
January 18, 2015 by
Get Real! Brand Authenticity and You.
Today’s marketplace is a great place for brands and their advocates to exist. Traditionally, prior to the web, all a brand could do was to make their consumers “aware” of their brand was using advertising channels such as bill boards, transit, radio, TV and public relations. Once a consumer got wind of the brand that […]
