Chances are, you are here to make an email newsletter that is either attached to your blog or a standalone. You probably also hope to make some money out of this gig. Since that is the case, the one thing you need to get out of your head right now is the word FREE. If […]
The Complete Step-by-Step Process To Cultivate A Responsive List

So you took the experts’ advice. You created lead magnets, set up opt-in pages to collect leads. You work hard to keep your emails out of the spam box, promotional tabs, and what have you. And yet… Click throughs are dismal. Nobody responds when you try to engage them. Where did you go wrong? Click to download […]
How To Engage In Content Marketing Like the Big Boys Do

Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the […]
4 Digital Marketing Mistakes That Shouldn’t Be Carried Into 2016

Any time you approach the end of a calendar year it is a good time to spot if you have made any of the 4 Digital Marketing Mistakes. It is important to reflect and project your progress. In terms of reflecting, you should look at your business and consider everything that’s happened over the past […]
Why Branding and Sales Promotion are Not Interchangeable

In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town , […]
Get Real! Brand Authenticity and You.

Today’s marketplace is a great place for brands and their advocates to exist. Traditionally, prior to the web, all a brand could do was to make their consumers “aware” of their brand was using advertising channels such as bill boards, transit, radio, TV and public relations. Once a consumer got wind of the brand that […]