Archives for July 2015

How to Improve Your Local Search Rankings

 

How to Improve Your Local Search Rankings

If you have a brick and mortar business, you have probably wondered how to improve your search rankings so that customers can find you quickly and easily. No business owner wants to be on page 3 of search results. The subject of improving your SEO can be pretty overwhelming but this article gives you three simple steps (along with helpful visuals) to help you improve your Google visibility.

The Importance of Setting Boundaries

The Importance of Setting Boundaries

As a business owner in the digital age you might feel some pressure to be available on an almost 24/7 basis. It’s important to remember that just because someone can email you or text you at all hours, it doesn’t mean that you have to respond to them immediately. It’s really important to set boundaries such as business hours and policies. This article will help you understand the importance of setting boundaries and offers some help with getting started.

How To Stop Learning And Start Doing

I’ve been involved in many entrepreneurial communities since 2000. From good old fashioned forums, to the latest trend – groups on Facebook. I’ve seen plenty of people pass through the doors. Some have gone on to build amazing business.

Some, never seem to launch, even when they’ve been around for years. Sometimes, it’s because people just don’t know what they want to do. Other times, they know what they want to do, what kind of business they want to set up and have even started the process, and yet… nothing.

I can’t even count how many times I’ve heard people say, “I’ve so much to learn” or something along those lines.

How To Stop Learning And Start Doing

Do you find yourself in constant learning mode but have little to show for?

Perhaps you have been told that in order to grow, you must constantly be learning and so, you learn… and learn… and learn.

Want to know a secret?

There’s learning that can be taught. Then, there’s learning that only comes about with experience.

Some lessons never reveal themselves until you do. So without action, you will never learn them. In addition, everyone’s experience is different. Even under similar conditions, there are small differences in your previous life experience, skill level, interpretation and so on, that has impact on what exactly you learn.

Having, coaches and mentors is a good thing. They can give you direction and guidance. They can keep you from going down the wrong road. They can’t however, transfer the exact same experience to you. You have to do.

But, at what point can you stop learning and start doing? Sometimes, it seems like you can’t do without finishing your “lessons” and courses.

Not true.

You can pause learning and start doing at any relevant point of your lesson. You can apply the bits you learned and then return to the lesson for the next steps. Learn and do.

Don’t wait till you’ve sat through a huge lesson or too many lessons. By then you might have forgotten the earlier lessons and have to go back to it again. Learn a little, then do it.

This is exactly how I am consuming and applying huge courses put out on WebCamp by Armand Morin. Each of these are jam packed with information. It’s so very easy to get overwhelmed.

Thankfully, each course is chunked into multiple sessions. Here’s the strategy I use:

  • Watch a lesson, learn, and jot down actionable tasks.
  • At the end of a lesson or any point in the lesson when I feel I can act, I’ll pause.
  • Start doing the first task. This is where the magic of learning on doing begins. Now, I’ll have questions never noticed before. I can either re-wind to re-listen that portion of the lesson, or ask a question.
  • While waiting for the question to be answered, I’ll see if there is a way to do other things around that task, or move to the next task.

Here’s a challenge for you. Before you purchase the next info product, promise yourself to apply the information from the last product you bought.

Currently going through a course? Before you move on to the next lesson or session, apply what you learned in the last session.

It might take you longer to get through a course. So what? There is no award for finishing a course quickly. There are however, big rewards for applying what you learn.

How To Improve Your Time Management Skills

Yesterday’s the past, tomorrow’s the future, but today is a gift. That’s why it’s called the present. –Bil Keane

With technology eating up more of our time than ever, anyone will find this article with simple time management principles to be helpful. You don’t have to read yet another book or watch a webinar; just read and implement these simple steps and you’ll be able to reclaim more hours in your day.

How To Improve Your Time Management Skills

How to Use Periscope To Connect With Your Clients

How to use Periscope to improve client engagement

Have you heard the buzz about Periscope and wondered if it’s the right platform for your business? Periscope has certainly been generating a lot of excitement and many are saying that it’s here to stay along with Facebook, Instagram and Pinterest.

Periscope is a video streaming platform owned by Twitter and has only been around for about three months. Everybody’s talking about it. But like any other new technology it does take a little time and effort to learn how to use it to its full advantage. This helpful article will show you how you can use Periscope to improve client engagement.

How To Recognize And Create Authority Content To Build Your Brand

How To Recognize And Create Authority Content To Build Your BrandPart of branding online is to claim your presence and establish the fact you are an authority in your area. Unfortunately, far too often, online content – blog posts in particular – are created for the sake of having something to post so the results are generalized, and not great for building authority.

How do you know if you’re creating creating authority content on a consistent basis or not? The good news is, these type of content and websites leave big clues.

Go Deep, Take Many Words As You Need

General (non authoritative) content, tend to be about 300 to 400 words. They cover a very small piece of the topic. And that’s their goal. To get ranked for a keyword or phrase on the search engines.

Authority content on the other hand, isn’t concerned about keywords at all. They are usually painstakingly researched and immaculately written, going beyond generalities, even when they are focused on only one small aspect of a topic. Typically, these type of content run well into 700+ or over 1000 words.

Here’s a great example by Neil Patel, founder of KISSmetrics, who by the way, is a natural at authority content. When you read his posts, notice also how he provides examples, and screenshots to back it up? While screenshots don’t make authority content, most of them have it. It boils down to communicating well and communicating with clarity.

CMI-Neil-Patel-content-examples

If you can substantiate your point by showing people examples, it shows you know what you’re talking about and not just pulling this stuff out of the air.

Content That Earn Their Links

Authority content has a tendency to focus on putting useful, relevant content on its own site, and curating other informative content. This piles up credibility as other people link to it as a resource without being asked.

Content That Covers a Variety of Keywords

Ok, earlier we talked about not focusing and keywords and now we throw in keywords? What’s going on? Simply this. They rank, without even trying.

Think about it. If you are an authority on fitness. You’d know the right exercises to perform, the intensity, how often, when you should take it easy, You’d also know what types of foods to eat before and after so you get the best work out, the foods to avoid. You even know a lot about equipment.

An authority site is no different. They’ll have content pertaining to all aspects of a niche and not just a micro portion. Because of that, it is possible for each subpage and subsection of an authority site to rank high on search engines.

Backyard Chickens is a great example of such a site. Not only do they have great content on raising chickens, but they also have reviews on breeds and supplies, and they don’t just talk about chickens but cover other poultry too.

When searching for “how to breed your own chickens”, I find not one, but two listings for them on the first page.

Bottom line: keywords are used only to guide the writer.

Internal Links

As you study more authority sites, you will notice they have a tendency to link to their own content. Look for ways you can connect your older but relevant content to the new one you are writing. If the older content is already ranking for a different word or phrase, that is even better.
Also focus on going wide in your topic. Create more content surrounding more phrases and words and connect the relevant ones.

Forget Algorithms

Many content site owners and bloggers fear search engine algorithm changes. The cold truth is, if you adopt dodgy practices, you should cringe. For those who adopt the practice of building authority, algorithm changes hardly fazes them because they know their content can withstand it. In fact, some times, the changes are better for them.

Among the best advice you hear from authority content site owners is, create content for people. Not search engines. Besides, search engines aren’t the only traffic source. Major sites like ViralNova were built without much thought to search engine optimization.

Relevance First

If you ever visit Ikea Hackers, you will notice much of its content are how-to’s, examples of what people have done, ideas to inspire others. This drives home the earlier point about writing for people.

When writing your content, focus on how this piece of content is going to

  • Solve a problem for the reader
  • Answer a question
  • Teach the reader something
  • Strike a chord with the reader
  • Move the reader

The last two are particularly powerful because humans are highly emotional – even when we don’t think we are.

Once you have that, optimizing for search engines become secondary. It’s something you can do after the fact, to boost the content’s odds. In short, write content as if you are providing a service to the reader.

How Smaller Brands Can Improve Customer Service

How Smaller Brands Can Improve Customer Service

Offering great customer service can seem like a no brainer for business owners but if you browse sites like Amazon and Yelp, it’s quite easy to find dissatisfied customers. Unfortunately, people are very quick to jump online to voice their complaints but not always so quick to leave good testimonials. This article will show you 10 effective solutions that any business owner can take to improve their customer relations.

Don’t neglect this important aspect of your business plan. If someone posts something negative about your company online, it will diminish your online reputation.

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