Do You Sell Hamburgers or Hotdogs? More importantly, do your customers know what you are selling? So you had a dream and you went with it.You started a small business with an idea ,not much cash and there you are.Now what should you do if you want that idea to survive? Recently here at Small […]
March 25, 2016 by
How To Engage In Content Marketing Like the Big Boys Do
Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the […]
July 16, 2015 by
How To Recognize And Create Authority Content To Build Your Brand
Part of branding online is to claim your presence and establish the fact you are an authority in your area. Unfortunately, far too often, online content – blog posts in particular – are created for the sake of having something to post so the results are generalized, and not great for building authority. How do […]
June 5, 2015 by
Why Branding and Sales Promotion are Not Interchangeable
In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town , […]
April 24, 2015 by
You Can’t Build A Brand On Today Thinking
A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved the presentation and the opportunities it would open up. The one item that buried the project was his short-sightedness. Knowing upfront that there were deficiencies in the brand, he didn’t appreciate my comment that those […]
February 23, 2015 by
The World Of Brand Awareness has Changed – Sort Of.
There was a time when you started a business and the first thing you did after putting up the shingle was to start building brand awareness. The first order of the day was to find a location. If it was a business that met with consumers you chose a location that was convenient for them […]
February 10, 2015 by
How To Use Instagram To Promote Your Brand
Social networking has created helped level the playing the field for many small business owners. While Facebook and Twitter has always been the giants, the world of social networking is constantly evolving and smaller, somewhat newer networks such as Instagram has some great opportunities to offer. If you don’t know already, Instagram is a photo […]
