Small Business Branding

January 16, 2012 By Charlie Townsend 2 Comments

Welcome to the Cloud

Your business needs to work everywhere. In this day and age of endless connection with others, it is becoming more imperative that businesses not be tied down to a physical business aspect that limits their capabilities. If you’re looking for more mobility, then welcome to the cloud. Cloud computing is delivering host services all over [...]

File under: Business, Technology

January 11, 2012 By Kevin Levi 9 Comments

Me-Too Positioning gets you Nowhere in B2B Marketing

The other day I was speaking with a prospective B2B software client who needed to better differentiate itself in its market. When I asked the President of the company to tell me what makes his product more special than the next provider, he referenced the following: Our product is easy to install We provide incredible [...]

File under: Branding, Business, Marketing

January 9, 2012 By Ed Roach 2 Comments

How To Build A Niche Audience.

Does your brand have it’s own niche audience to speak to? I should probably start by explaining that a niche audience is a database of businesses that you market to. It is sometimes referred to as, “my list.” This is an important cross-section of people who have at some point in time asked for something [...]

File under: Branding, Marketing

December 27, 2011 By Ed Roach 29 Comments

Positioning Is King!

Online and off, one the most important services I am often engaged to perform is the development of a positioning strategy for small to medium size businesses. A positioning strategy is not simply a cleaver slogan but a powerful and dynamic stand that your brand takes in your category. Right now as you read this, [...]

File under: Branding, Business

December 27, 2011 By Ken Chandler Leave a Comment

Are you pricing for 2012 or 2002?

Have you noticed how much more money you have to shell out for your groceries lately? If you’ve truly been paying attention to your bills, you’d know it’s been going on for a couple of years. It’s not just the price tag. Packaging has changed too. Sometimes you find less product for the same price. [...]

File under: Business

December 20, 2011 By Ed Roach 14 Comments

Is Social Santa coming down your chimney this year?

Has SME’s (small to medium enterprises) taken up the social networking banner? I’m coming off one of my branding projects and as part of the research we asked the brand customers if they use Facebook, Linkedin, Twitter or None of the above. 100% of the respondents answered “none of the above.” 100% can you believe [...]

File under: Branding, Business