Using Segmentation Strategy to Connect With Your Customers on a Deeper Level

Using Segmentation Strategy to Connect With Your Customers on a Deeper Level-022715

People want to be treated as individuals catering to their thoughts, beliefs, likes, dislikes and so on. Using mindset segmentation can help you create a stronger bond to your customers. You’ll get some great ideas to help you implement a strategy of your own from a recent post at MarketingProfs.com.

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Boost Your Business Intelligence

BU-BusinessIntelligence-Is-Key

When running a small business you wear many hats. It can be a struggle to maintain and follow through on everything you need to do to grow your business. Here’s an infographic that provides you with some great information to increase your “business intelligence.” Boston University Online

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The World Of Brand Awareness has Changed – Sort Of.

The World Of Brand Awareness has Changed – Sort Of-022315

There was a time when you started a business and the first thing you did after putting up the shingle was to start building brand awareness. The first order of the day was to find a location. If it was a business that met with consumers you chose a location that was convenient for them […]

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How Branding Debt Ratios are Determining Factors in Your Brand’s Success!

How Branding Debt Ratios are Determining Factors in Your Brand’s Success-021415

Over many years a business’s brand accumulates dreaded branding debt. The more branding debt accrued the bigger the challenge to come out from under it’s weight and move your brand forward. The more branding debt you own the harder it is to differentiate yourself and grow your marketshare. If you haven’t figured it out yet, […]

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Reap the Benefits of Using The Cloud In Your Business

Reap the Benefits of Using the Cloud in Your Business

Running a small business has so many things to consider to be profitable. Keeping expenses down is just one of them. By using The Cloud rather than expensive hardware, you can save money by keeping your data in The Cloud which also allows you and your team to work together seamlessly on projects. These are […]

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How To Use Instagram To Promote Your Brand

Photo Credit © Depositphotos.com/	gustavofrazao

Social networking has created helped level the playing the field for many small business owners. While Facebook and Twitter has always been the giants, the world of social networking is constantly evolving’ and smaller, somewhat newer networks such as Instagram has some great opportunities to offer. If you don’t know already, Instagram is a photo […]

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5 Things That Determine Your RETURN On Investment?

5 Things That Determine Your RETURN On Investment-020615

When companies of any size spend money they expect (or at least) hope to get a rerun on that investment. It’s not too much to ask. Of course the trick is to determine “what” will bring in the greatest return. You have to be honest with yourself and recognize that that return isn’t always about […]

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