Online Advertising How To Crash Course

Online Advertising How To Crash Course

To grow, every business needs new leads and new customers. Without a steady incoming flow of new customers, you would hit a plateau and eventually decline. There are different ways of achieving that but the quickest is to advertise. Doing it online means you get results faster. So how do you do it? Read on […]

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10 Financial Habits of Successful Entrepreneurs

Financial Freedom

Have you ever wondered why that delicious new restaurant that you loved and all your friends loved, that seemed busy ended up closed by the beginning of the next year? The automatic assumption is that there is a lot of competition out there, so the restaurant just didn’t have a chance. Usually, there is a […]

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You Will Be Shocked When You See These Landing Page Test Results

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Many of us (even strong willed entrepreneurs, sometimes) wish for someone to simply tell us what works, what to do, where to go. It’s not because we are lazy – although it could be the reason sometimes. No, I personally believe it’s not our character flaw but our human nature. When we get overwhelmed and […]

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9 Things You Should Know When Dealing With Difficult People

9 Steps for Dealing With a Difficult Customer

Most of us would rather avoid confrontation. Unfortunately, we live in a world that is not free of it. We have to be dealing with difficult people and situations in our business from time to time. Here’s the good news. In some ways, handling demanding people is a little easier online because that person isn’t in your […]

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What to Do When Your Branding No Longer Fits Your Business

Brand Words Sticky Notes Perception Identity Loyalty

Any business that has a long life also goes through many different branding identities. If they don’t, the business may end up stuck in the past marketing to customers who no longer exist. For instance, a demographic such as women in their 20’s, looks completely different today than it did 20 years ago. Since a […]

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Is Your Brand Living Someone Else’s Life?

Follow

A brand is essentially the reputation of any company. In the day-to-day operating of a company, it’s confronted by a plethora of challenges. It takes a particular sort of person to grow a company while hurtling these obstacles. Brands that I admire are typically ones that are leaders in their category. There are the obvious […]

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How to Design an Effective Opt-in Page

Opt-in Form-070914

Sometimes called a squeeze page, designing an effective opt-in page is an important part of converting all your traffic from leads to customers. If you don’t have a high converting squeeze page, you’ll miss out on a lot of new customers no matter how much traffic is sent your way. Target the Right Audience If […]

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