You Will Be Shocked When You See These Landing Page Test Results

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Many of us (even strong willed entrepreneurs, sometimes) wish for someone to simply tell us what works, what to do, where to go. It’s not because we are lazy – although it could be the reason sometimes. No, I personally believe it’s not our character flaw but our human nature. When we get overwhelmed and […]

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9 Things You Should Know When Dealing With Difficult People

9 Steps for Dealing With a Difficult Customer

Most of us would rather avoid confrontation. Unfortunately, we live in a world that is not free of it. We have to be dealing with difficult people and situations in our business from time to time. Here’s the good news. In some ways, handling demanding people is a little easier online because that person isn’t in your […]

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What to Do When Your Branding No Longer Fits Your Business

Brand Words Sticky Notes Perception Identity Loyalty

Any business that has a long life also goes through many different branding identities. If they don’t, the business may end up stuck in the past marketing to customers who no longer exist. For instance, a demographic such as women in their 20’s, looks completely different today than it did 20 years ago. Since a […]

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Is Your Brand Living Someone Else’s Life?

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A brand is essentially the reputation of any company. In the day-to-day operating of a company, it’s confronted by a plethora of challenges. It takes a particular sort of person to grow a company while hurtling these obstacles. Brands that I admire are typically ones that are leaders in their category. There are the obvious […]

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How to Design an Effective Opt-in Page

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Sometimes called a squeeze page, designing an effective opt-in page is an important part of converting all your traffic from leads to customers. If you don’t have a high converting squeeze page, you’ll miss out on a lot of new customers no matter how much traffic is sent your way. Target the Right Audience If […]

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Choosing the Right Colors for Your Website

Colors Evoke Emotions

Designing a website that works well and appeals to your audience can be a difficult task if you don’t know where to begin. There are so many schools of thought about what the right color is for a particular type of website. Colors evoke emotions, and you want to be careful about which emotions you […]

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Appearing To Do The Right Thing is The Wrong Thing in Branding

How many companies can you think of that tout customer service, great pricing, guarantees and transparency? They supposedly embrace social media and pretend to get the benefit of the web. They absolutely want their customers to know they love them. They expend a great deal of time and money trying to convince the great unwashed […]

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