Your Brand Is More Than The Obvious

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A brand is a far reaching thing. It involves more than just the obvious. A good many businesses have brands that are less than they ought to be. They’re not the kind of company to take bold moves and create a unique experience. I am quite frustrated when I see companies play loose with their […]

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Capitalize on 4th of July Merriment with These Five Marketing Incentives

Capitalize on 4th of July

p5rn7vb Marketing is nothing without opportunity. Every business — even the largest and most recognizable brands — are marketing at every chance they get, and holidays are one of the best ways to capitalize on a great opportunity. Everyone from big-box retailers like Best Buy to your local car dealership is known for having great […]

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The New Brand Benefit

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In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on. On the other hand, since there is no formal introduction yet, everything about you is essentially rumour at this […]

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Content Strategy Ideas That Work & Won’t Burn You Out

Chris Bennet of 97th Floor shares some wonderful content strategy ideas. The heart of the message – repurpose your content. Check out the presentation to see how he suggests doing it.

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8 Steps to Creating a Compelling “About Us” Page

8 Steps to Creating a Compelling About Us Page-060514

When someone clicks through to your “about us” page they’re looking to connect to you in a completely different way than if they click on any other page of your website. They are genuinely seeking to know how your company can solve their issues or fulfill a promise made. They want to see what makes […]

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5 Ways to Pick a Great Domain Name That Fits Your Brand

5 Ways to Pick a Great Domain Name-060514

Picking a great domain name that fits your brand is an important business decision. Likely, up there with some of the most key decisions you’ll ever make, and one you may be stuck with for a long time. Therefore, it is important that you take the time to give domain naming some thought before you […]

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Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding

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There’s a great deal of discussion these days in regard to branding and re-branding. Typically branding is seen to be the domain of the big players in the marketplace. But what was formerly thought to be only available to them is now available to the rest of us – small and medium size enterprises (SME’s) […]

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