How to Develop Your Brand in In Less Than A Week

How to Develop Your Brand in In Less Than A Week

Every blogger or online entrepreneur should understand the importance of branding and learn how to develop a brand that is relevant to their audience. It’s important to set yourself apart from your competition.  By finding your niche, telling your story and developing a consistent image, you will communicate a brand identity that your customers will […]

Continue reading...

The Story Behind 6 Famous Brands

The Story Behind 6 Famous Brands

Have you ever wondered what the history was behind the brands that remain household names after decades of being in business? This fascinating article will tell you the story and history of the people are behind the company, the times that they lived in and how they got their start in business. Even though the stories are old, […]

Continue reading...

Why Branding and Sales Promotion are Not Interchangeable

Why Branding and Sales Promotion are Not Interchangeable-061115

In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town , […]

Continue reading...

How to Create Viral Quote Images

How to Create Images that Go Viral-060315

Have you noticed that visual content has become increasingly important in blog posts and across social media?  Knowing how to find use great images has become an essential part of your social strategy. Great images and particularly quote images are far more likely to get shared in the form of retweets, regrammed, pins, and on […]

Continue reading...

Secure Your Digital Information

UAB-MIS-information-security-preview04-2

With most small businesses running all of their sensitive information through the internet there is a greater need to keep it as secure as possible. See the statistics below as to where the greatest risks have been over the last several years. University of Alabama at Birmingham Online

Continue reading...

You Can’t Build A Brand On Today Thinking

You Can’t Build A Brand On Today Thinking-043015

A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved the presentation and the opportunities it would open up. The one item that buried the project was his short-sightedness. Knowing upfront that there were deficiencies in the brand, he didn’t appreciate my comment that those […]

Continue reading...

How Your Brand is Sucking the Life Out of Your Business

How Your Brand is Sucking the Life Out of Your Business-041615

Your brand is this – your brand is that. Some would have you believe that your brand is this OR that. The fact is your brand is everything. I enjoy speaking with businesses on branding and helping them to understand the what their focus should be in branding. It is almost without exception that business […]

Continue reading...