Small Business Branding

February 16, 2013 by Ed Roach

Here’s What’s In A Great Marketing Tool Box…

Your brand is anchored in what differentiates you. Without that differentiator, you have to fall back on image or (god forbid) price. A good number of small businesses think to raise the bar they have to changes their logo, update their image and refresh that website. I’ve sat through enough meetings with graphic designers who [...]

File under: Branding, Business

January 24, 2013 by Ed Roach

Great or Safe – You Can’t Be Both!

I’ve seen several cases lately where graphic designers will gather opinions on Facebook regarding logos they’re designing. I can’t help but think that reflects badly on their brand. The client is retaining them based on their professionalism in the field. I feel letting Facebook friends chose their best says plainly that these designers don’t have [...]

File under: Branding, Business, Communication, How To

January 19, 2013 by Ed Roach

The Web Killed The Trojan Horse Brand

Before the web was a dominant influencer to a brand, a company could essentially hide behind their brand. How their advertising portrayed them was all the contact the public had with the companies they bought from. With this in mind a company could say one thing on the surface and do an entirely different thing [...]

File under: Branding, How To

January 17, 2013 by Ken Chandler

7 Steps to Customer Service Success for Your Brand

If your business offers customer service, then you should know that treating your customers kindly and with respect makes all the difference in the world to your reputation and your bottom line. There is nothing worse than a dissatisfied customer talking badly about your business and the way they were treated by you—yes you because [...]

File under: Blog

January 15, 2013 by Lynette Chandler

#1: Goals And How To Stick With Them All Year

Goals And How To Stick With Them All Year [ 36:45 | 16.83 MB ] Play Now | Play in Popup | Download (596)

With the new year, our podcast is revived and have every intention of keeping it going through the year (and beyond). That’s the important thing isn’t it? Setting goals and wanting something for the new year is one thing. Taking action on it and keeping on doing it for the whole year is a whole [...]

File under: Podcasts

January 14, 2013 by Kelly McCausey

Eighteen Months After My Big Rebrand

It was more than a year and a half ago when I realized I needed to make a big change. After more than nine years in the ‘work at home mom’ niche, I had an empty nest and an increasingly awkward sense of self when I sat down to blog and podcast content for that [...]

File under: Personal Branding

January 12, 2013 by Ed Roach

Choosing The Right Color For Your Brand

Nothing is more striking visually in a brand than its colour palette. It can move people, calm people and agitate them. Colour has meaning and can be historically relevant. An example of what I mean by this is – let’s say you have an antique store or modern store for that matter that sells 1950′s [...]

File under: Branding, Communication, Employer Branding, Personal Branding