Get Connected With Your Customer

Get Connected With Your Customer
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Recently I posted on Emotional Intelligence and thought I would follow up with some ideas on staying connected with your customers.

The advantage to being an internet entrepreneur is you earn money around the clock. Technology enables you to bill and even respond to people while you’re sleeping, hanging out with your family, planning your business and simply enjoying life. However, in order to earn money around the clock and build your business, it’s important to be connected to your customers around the clock.

Here are seven tips to be connected to your customers online 24/7.

1. Automate blog posts – Blogging is a great way to connect with your audience on a very personal level. Unlike articles, blog posts can be written in first person and create a connection no other medium allows. The great thing about blog technology is that you can write your blog posts in advance and schedule them to be posted each day, thus enhancing your customer contact.

2. Incorporate RSS – RSS technology enables customers and website visitors to subscribe to your online content. You can utilize RSS for your website and blog to notify your audience each time new content is added. It’s a great way to connect to your customers on a regular basis.

3. Automate Twitter posts (but don’t forget to interact too).
Twitter is a handy social marketing tool because it can also be set up to post on Facebook. And with one of any number of tools, like Seesmic, you can write your posts in advance and schedule them just like a blog. This give you double the opportunity to market your new content, promotions and business-related news, and also provides you with an ongoing opportunity to connect with your customers around the clock.

4. Consider outsourcing 24/7 customer service if you sell products. Customer service is a valuable tool if you sell products. It enables your customers to ask questions right away and enhances the possibility that they’ll actually make a purchase. You can outsource this type of customer service or utilize a software solution. Services like Live Chat have improved conversion rates for some businesses by as much as 20%.

5. Autoresponders for inquiries. There’s nothing more frustrating for a customer than to send a question or comment and not know whether your comment has been received. Autoresponders can be set up quite easily to confirm receipt and to let your customer know how soon they’ll be hearing from you. It’s just good business to respond to customers immediately and autoresponders enable you to do this even when you’re away.

6. Autoresponders for purchases and opt-ins. Another great use for autoresponders is to set up thank you messages for purchases and opt-ins. Let your customers know you appreciate them automatically. You can also use this opportunity to up-sell or to provide more value by offering them something like a coupon on their next order. You can set up a series of autoresponders to be emailed weekly to stay in touch with customers too.

7. A consistent flow of valuable information. While e-newsletters have diminished over the past few years as blogs and social networking has taken off, newsletters, report clubs, and a consistent flow of valuable information is still appreciated by your online customers. Consider using regular emails to stay in contact with your customers on a regular basis and provide them with content and promotions they’ll appreciate.

As the internet becomes more and more competitive and customers become more and more demanding, it pays to be available to them 24/7. Use technology to help you get the job done. A bigger, better bottom line will be the reward.

Comments

  1. That is an excellent list Vera. I have used Posterous for getting my blog posts across multiple sites. Automating makes everything so much easier.

  2. I do like this post Vera – as an fan of blogging (check out my site) I try to do all the above but can get myself lost at times and forget to do other things.

    As a business development manager for a digital agency, it is an imperative that I connect with my customers (and prospective customers) so I have bookmarked and will come back to read the rest of your posts too.

    Thank you!
    Graeme Davidson

  3. Hi Vera,

    I just came by this article vis Business Week. You have an excellent list here! May I also chime in to suggest that any small to medium business trying to reach their customers may need a little more personal help. If any of your readers are looking for local technology experts or specialized applications to make the most of their customer base, they can use the Pinpoint Tool to find one.

    Pinpoint tool to help you find technology experts and special applications:

    http://bit.ly/bsF7q7

    Cheers,
    Rebecca
    The Microsoft SMB Outreach Team
    [email protected]

  4. That embodies an superior mailing list Vera. I deliver practiced Posterous because becoming cor blog mails decussate manifold places. Automating makes everything so so much more sluttish.