What are you nuts? We can’t do that!

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confusedOr can we?

In helping companies to position themselves, half of the challenge is inspiring them and the other half is encouraging them to embrace what may seem at first to be impossible. Much of what I do is listen to how your company works. What is it that your customers love about you? What would they miss if you were to disappear over night? I have to get into how you think. If you are an owner – the visionary of the company, your dynamic plays a large role in your brand. Your decisions have affected for a large part the reputation your brand carries into your marketplace.

Many times in developing the positioning strategy for companies much of what inspires the Bold Idea comes directly from the mouth of the company’s visionary – other times the Bold Idea is inspired by the visionary’s passion. How ever the idea comes, it almost always emboldens you, the visionary to do remarkable things with it. This is due to the fact that we are bringing to the table a very compelling proposition for the customer. My job in developing the Bold Idea Positioning Strategy is to find a marketable point of differentiation. Many customers have built a very good business being all things to all people. If they wish to go to the next level they must be bold. They must stand out in the customers mind as the clear choice, not one of many.

The very nature of a bold idea challenges and then inspires. Your competition will probably think you’re nuts (at least that’s what their hope is). Even they know that while a bold idea is what everyone craves very view have the fortitude to act on it.

The Bold Idea Positioning Strategy is your opportunity to show the real value of your company and its relationship with your customers and competition in a spectacular way.

No, you’re not nuts and YES you will succeed!

Comments

  1. Great post ED ROACH! This article would highly inspire the young entrepreneurs to achieve success in a due course of time!

  2. Hey Ed,

    Bold ideas are pretty decent to have but for some reason, many marketers are afraid to make this Bold idea into a Bold action. Of course, it scares the hell out a marketer to try something that he/she is not confident if it will be successful or not. It’s a 50/50 chance of getting something good or bad. But I guess, those who are successful are nuts. They indulge into things and have faith that they will make it. People who thinks outside of the box are usually the ones who have successful businesses. I guess, it’s all about believing and faith then.

    • Farrell John Conejos Of course you have to have the confidence in your strategy. It’s that confidence that fuels the bold ideas.

  3. bonigala says

    Great post Ed! I had a similar predicament and have only recently made the bold move of changing out core service to be quite niche and away from the “be all to everyone” kind of mode. It was scary at first – and still is, but I think I am going confidence. For years we were a design company for every one with a lot of work but no much profits. Now, we are focusing on larger clients and are positioning ourselves towards that. Great read!

    • bonigala You’re on the right track Bonigala. The boldness will inspire you and you will end up winning that’s for sure. Thanks for the comment.

  4. Thanks for sharing.  Many times in developing the positioning strategy for companies much of
    what inspires the Bold Idea comes directly from the mouth of the
    company’s visionary other times the Bold Idea is inspired by the
    visionary’s passion.

    • Morsondavis I’ve found it starts with the visionary but is flushed out by other stakeholders on the branding team. Thanks for your input.

  5. Really great post Ed. Without a doubt this article will inspire and help entrepreneurs achieve their goals successfully. Thanks for sharing!

  6. Good points.  I think a company’s vision starts from the top.  I decided a long time ago that my firm was in “business” to help people.  If we put this first, success will follow.

    • StevenMSweat Good move – no wonder the leader of a company is known as the visionary. Helping people is an excellent brand value Steven. Thanks for commenting.

  7. Very nice article Roach! i will drop you a mail very soon for some advices, and for free 🙂