Where Focus Will Get You


On this, my first post here at Small Business Branding, I am going to talk some serious smack about our fearless leader, Vera Raposo.

Ok, that’s a fib.

I’m actually going to brag on her so much it will make her mother blush 😉

I met Vera almost four years ago through our mutual friend, Alice Seba. Vera jumped on board as one of the first members of our mentoring website, Mom Masterminds. She was a serial small business entrepreneur with a taste for something new. She took to internet marketing like a duck to water and pursued every learning opportunity she could lay her hands on. It has been a pleasure to watch her take what she learned, apply it to a topic of personal interest and turn it all into one of the most focused internet businesses I have ever seen develop from scratch.

Notice how I put the emphasis on ‘focused‘?

I have a professional passion in business and that is to see the people in my target market creating focused businesses. I want to convince everyone listening to my podcast and reading my blog posts that choosing one target market to become totally focused on is paramount to their success.

It pleases me to no end that Vera can serve as a ‘poster child’ for this focused business message!

Take a look at what she’s done.

  • She chose a topic: Scrapbooking.
  • She chose a message: You can make money with your Scrapbooking hobby.
  • She served up free quality information: ScrapVenture.com
  • She served up love for her topic and community: ScrappersTalkRadio.com
  • She served up entry level paid resources: ScrapVentureReports.com
  • She served up a specialized membership site: ScrapVenturePro.com
  • She served up premium coaching: ScrapVentureCoaching.com
  • She served up an income stream: ScrapVentureAffiliates.com

Without looking to the right or to the left, with unwavering focus, Vera has embraced a target market and become what I call a ‘Master Translator’ of internet marketing knowledge, breaking it down into the language and applications that fit her market perfectly.

Hey Kelly, if Vera’s a ‘focused business poster child’ what do you think
about her taking on Small Business Branding? This is completely outside
of her original target market isn’t it

Awe… you know me so well already 🙂

Yes, Vera’s new venture flies in the face of everything I teach about a focused business. She’s taken on an entirely different target market after all. But, as much as it may shock you – I’m in full support of Vera’s choice and I’ll be glad to explain why.

You see… Vera is special. She is one of the few who has not just given lip service to the ideas of using technology, automation and outsourcing. She has built a firm foundation and a scalable system. She has developed a reliable support structure that enables her to not only manage, but grow her existing business without having to have her hands on every activity.

Because of this, she had reached a point where she can pursue another area of passion.

If she were still in the building stage; if she were still trying to keep her fingers in every pot – I’d be calling a ‘focus foul’ at the top of my lungs! But, I’m not. Rather, I’m pleased as punch about her amazing progress and can’t wait to see where this leg of her Entrepreneurial Road Trip takes her.

I’d like to invite you to come on over to Work at Home Moms Talk Radio this week and listen to my feature interview with Vera. We talk all about her ‘Road Trip’. You’ll gain some valuable insights, get to know Vera better and find ideas to help you on the road to where you’re going.


  1. I can see that this is your first article!

  2. Thanks for the insight on Vera, Kelly. She’s an inspiration to this internet business owner.

    Nice to see an example of how to do this thing correctly.

    Congrats, Vera!

  3. Congratulations to Vera. We are so proud of you!

  4. Thanks Tracy & Alice, Yes when Kelly posted this I was blushing, but it’s a very easy look at what someone can do to start a real thriving small business online.

  5. I Agree, Passion and a little bit of smarts will take one long way. Awesome Article.