Eighteen Months After My Big Rebrand

It was more than a year and a half ago when I realized I needed to make a big change. After more than nine years in the ‘work at home mom’ niche, I had an empty nest and an increasingly awkward sense of self when I sat down to blog and podcast content for that […]

Does Local Business Have to Mean Having An Office?

I’m curious about the opinions of the small business owners who read this blog. Do you think that you have to have a public office space to be taken seriously as a local businessman or woman? A fellow shared an opinion with me recently that went something like this: If you don’t invest yourself into […]

What Does Your Internet Presence Say About You?

A local website design firm noticed that their area chamber of commerce website hadn’t been updated in awhile and contact them to offer their assistance. The chamber’s decision makers were pleased to take them up on their offer and scheduled a meeting to discuss their needs. The design firm came to the meeting with a […]

Being Focused Allows You To Act Fast

When you build a business with extreme focus you are positioned to move quick when the need arises and that is often something that business owners with a fractured focus have trouble with. I have one target market and know it well. Because I’ve chosen to devote myself to this one snug market of business […]

If Your Focus Changes

It’s not at all unusual for an entrepreneur to start in one direction only to change their mind and turn towards something new. If the change is dramatic you know you’ll be starting from scratch as far as developing a new business brand, but what if the change is more subtle or takes place over […]

Targeting a Niche: How Obvious Do You Have To Be?

After a great conversation with a coaching client this week I have been thinking about how different businesses target a niche and I’d like to tap the great pool of branding knowledge here for some input. Sometimes a business goes for the obvious approach. In the Virtual Assistant industry there are providers who have niched […]

Where Focus Will Get You

On this, my first post here at Small Business Branding, I am going to talk some serious smack about our fearless leader, Vera Raposo. Ok, that’s a fib. I’m actually going to brag on her so much it will make her mother blush 😉 I met Vera almost four years ago through our mutual friend, […]

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