How To Use Storytelling To Build Marketing Messages

Everyone loves a good story, right?

Many brands are using this to their advantage by creating powerful stories based around the brand. See how 4 brands are putting this strategy to work for them and making it big.

How To Use Storytelling To Build Marketing Messages-032615

How to: UNSELL. BRAND!

If you’re out there selling something – stop it right now!

Stop selling and start branding. Your brand has a story to tell. Educate your buyer so they have all the knowledge they need to make an intelligent decision. If you start selling, they’ll just roll their eyes and try to get away from you. They won’t trust you. Find out where their anxiety lies, and show them a way out with knowledge. Encourage them to compare. You’re approach will be refreshing to what they see.

I take myself as an example. I position myself as the branding expert. I have an 8 page brochure that educate’s my customer on “How to give their brand a boost.” The whole point is to help them position their company as the first choice (of their buyer) rather than just more of the same.

SNAFU Branding Brochure

You often hear that people don’t like to read much anymore. It’s not that they don’t like to read, it’s more that they don’t like to read copy that benefits you more than them. Give them information that makes you the first choice. You have to show your confidence and give away information that empowers your buyer.

Branding as an empowering tool draws to you customers who also value knowledge. It drives away buyers who fixate on price alone. These are not the customers you can grow on. You’ve heard of “price wars,” well this is a battle that only deep pockets can win. If that isn’t you, then it’s time to change the game to one of an intelligence strategy.

Don’t concern yourself if the competition starts to copy your model. That means they have their eyes off the ball and squarely on what ever it is you’re doing. You can’t control them, so keep your brand out front. Their ignorance can only help you.

It’s like I always say: “Lead don’t follow.”

Facebook Groups For Business Case Study: 90 Day Low Carb Challenge

Facebook for Business - Part 4

This is the third case in a series about using Facebook Groups to grow your brand, engage with your community and of course, ultimately, market your business. Today’s case is: 90 Day Low Carb Challenge and Bonus: Weekly Marketing Challenge founded and managed by Lynn Terry At the time of writing, this group is over […]

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Facebook Groups For Business Case Study: IM Super Friends

Facebook for Business - Part 3

This is the second case in a series about using Facebook Groups to grow your brand, engage with your community and of course, ultimately, market your business. Today’s case is: Internet Marketing Super Friends, founded by Mike Hill. Why did you start the Internet Marketing Super Friends Facebook Group? To prove that we could take […]

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Facebook Groups For Business Case Study: Foodaplenty

Facebook for Business - Part 2

This is the first case in a series about using Facebook Groups to grow your brand, engage with your community and of course, ultimately, market your business. Today’s case is: Foodaplenty Blog Network, managed by: Foodaplenty At time of writing, the group is at 420 people with new members joining everyday. It’s among one that’s […]

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Facebook For Business: Use Group Power

Facebook for Business - Part 1

It is true there are plenty of other social networks that are very popular, many of them have specific targets and depending on your business, they could be more effective for you. At this time, Facebook is still a major destination for anyone online, around over the world. That’s pretty hard to ignore. How to […]

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Preparing Your Business for a Natural Disaster

Natural-Disaster

Many of us don’t even want to think of a natural disaster wreaking havoc with our lives but it is a reality that it could happen. Obviously some areas are more prone to hurricanes, twisters, floods, etc. but disaster can strike anywhere. Are you prepared? Is your livelihood, aka your business, prepared? Here’s an infographic […]

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