Does Online Advertising Really Work For Brands?

We all have this nagging feeling in the back of our heads. Is what we’re doing working? How would we know? It’s a fair question.

As a (very) small business with two partners, no employees and several freelancers, the question whether digital advertising works is a resounding yes. In fact, I can’t imagine advertising anyway else.

Online advertising is very friendly on the small-micro business budgets and it is immediately measurable. However, if you are a long time brick-mortar business or mid-sized business. I can understand the question. Here are 8 reasons why online advertising works, backed by research data.

As much a fan as I am on online advertising, I didn’t know about #1 and find it highly encouraging for consumer goods. Also, I think #7 is a path we’ve been traveling to for a while. I’m not surprised and we can’t ignore the trend. What do you think?

online-advertising-works

Amplify Your Content Marketing With This Free Blogging Planner

You know the saying. If you fail to plan, you plan to fail. Planning however doesn’t come easily for some. Not sure about you, but I was never taught how to plan in when I was in school, which is rather unfortunate, but no fear. One way to start is with a good planner.

Now we all have our favorites so it’s OK to continue using that. I use BlogEnergizer’s planner because content marketing is an integral part of our business and the planner is geared towards that. It also has useful information how to make the planner work best and gives you simple but effective productivity tracking and social media checklist tools built right in.

The digital copy is free for download. They also have print copies available and for a very short time, there’s a 30% off coupon for print copies. It’s all right there on BlogEnergizer itself. Check it out.

2015_Blog_Planner_Cover-free-sticker

What Makes People Buy, Buy More, And Buy Often

what-makes-people-buy

This is the million dollar question isnt’ it? We all want need people to buy or our businesses will die. Although we know more or less why and what triggers a sale, especially when we know our customers well, but understanding general trends can help us too. This infographic gives you some pretty interesting snapshots based on […]

Continue reading...

SSL Certificates For Free Beginning 2015

Let's Encrypt

Earlier this year, Google announced that it will give websites with ssl certificates extra brownie points. Though it is only a small ranking factor, it is one nonetheless. Overall, this news has been well received. However, many small sites have worried about the cost of the certificates and the cost of implementation. The good news is, […]

Continue reading...

It’s Not About How You Start

not-about-start

I’m at the WebCamp Live event this weekend by Armand Morin, and each morning, Jim Howard opens the event. Jim and his wife Chris used to run a printing company and has helped many businesses with their branding. Their story is so very inspiring and Jim is a fabulous speaker. Today, he mentioned something that I’ve heard […]

Continue reading...

6 Highly Shareable Quote Image Ideas

quote-image-ideas2

I don’t tire of quote images. Even collect them on Pinterest. I’m likely not the only one. Perhaps that is why images are the most shared posts on social media. Creating them is also simple and I’ve usually stuck with quotes but sometimes it can get a bit boring. Especially when all you post are […]

Continue reading...

6 Fixes For Feeble Landing Pages

Landing page fixes

What do you do when you put up a landing page and find it doesn’t convert so well? Do you throw your hands up and say, I tried, but it didn’t work? I hope not. The right answer is to tweak it. Maybe the offer isn’t right – that’s of course a big one but […]

Continue reading...