From SEO to SXO: How to Enhance Your Website User Experience

The power of Search Engine Optimization cannot be disputed easily. It can help any business build credibility and take its brand to the market, attract the type of traffic that can lead to more sales, and give you an insight to the character of your customers. However, in order for a business to benefit fully from SEO, it needs to ensure that it has a website that promotes Search Experience Optimization (SXO). But wait, what is SXO?

Search Experience Optimization refers to a new trend where marketers are starting to realize the importance of a more holistic approach which recognizes that users need to be placed at the heart of the SEO process. SXO is a way of ensuring that the visitor to a website has a great experience resulting from a site that is user-friendly. There are a number of things that website designers can do to achieve this.

Provide Helpful Content

In order to move from just focussing of keywords, ensure that the content you provide is useful to the person who visits your website. You can achieve this by consciously writing for people and not machines. Write it not only to be understandable buy also in such a way that it addresses the unique needs of your target market.

Design the Site to Enhance User Experience

While it is important to ensure that your content, whether it is for social media marketing, blog series or drip email campaigns, is great, you will also need to ensure that the site on which the content is located does not disappoint visitors. The site needs to load fast, while also displaying properly across different  devices.

You will also need to ensure that the navigation is clear. What this means is that visitors are able to distinguish between different clickable buttons so that they are not subjected to the frustration of clicking the wrong ones.

The design of the site should also be simple. This doesn’t mean that you should not invest sufficient effort and costs. In actual fact, it takes more effort to ensure that the website contains no clutter that could easily leave visitors confused.

The website should employ good use of white space. This ensures that visitors do not feel that the information on the site is overwhelming them. When white space is used effectively, the website comes across as not being cluttered. It also ensures that the central message you are attempting to get to the visitors can clearly be located.

Follow Users to Mobile Devices  

According to Mike Templeman in this Forbes article, search experience optimized websites understand that most people are now using mobile devices to browse the web. This is a statistic supported by the Telegraph which indicates that by as late as 2015, the number of people browsing the web using mobile devices had already exceeded the number of people doing so using desktops. Hence, businesses should be investing more resources in ensuring that their sites are optimized for this increasing mobile traffic.  

The idea is no longer to worry about machines when creating content, but about the human beings  who will interact with it.

How A Simple Handwritten Calendar Helped Me Defeat Overwhelm

There was a time I could simply never get ahold of my calendar. Commitments entered into a calendar would never be noticed again. Digital reminders were excused and promptly forgotten. I couldn’t even tell you what day of the week it is, let alone the date.

I tried digital calendars. Some paid, some not. Eventually, Google Calendars made the most sense for us. It’s shareable which means I can delegate the task of entering appointments to all concerned. But still, I needed more help when it came to keeping the calendar in view. Once an app is closed, it’s out of sight and… out of mind.

weekly-hand-drawn-calendarOne year, I started drawing out my calendars by hand. I would start each week and month with a hand-drawn calendar in my journal. Nothing fancy. Just basic grids. Then my commitments were written in by hand. Here’s what a week spread looks like.

In this day and age, it sounds so silly to do that. Starting out, I did feel a bit of a fool. But one Sunday evening, while I was laying out my calendar while watching TV with my husband, it clicked.

Writing down all my commitments by hand actually helped eliminate overwhelm. First, it helped me remember them better. There are lots of studies indicating the connection between writing something down and retention. That was definitely true for me.

Second, the act of setting time aside to do this, helped me think through each day and how I was going to manage the day. For example, if I have several commitments that day, I would go through in my head and envision how the day would go.

What can I fit between this appointment and that? Can someone else do this so I can have this on my calendar? Or, this is a shorter work-day which means I must finish XYZ the day before and so on.

It is said, that athletes often envision themselves reaching the winning line, and that convinces them they are already winners long before the race begins. It’s the same here. By visualizing your days, they automatically become less stressful. You feel more in control and you’re more likely to have a good day because you’ve already laid it out in your head.

You could argue that a digital planner can do that too and you’d be right. It all boils down to whether you can make it work. I found digital planners too easy to set aside. I had a tendency to add to the list but never sitting down long enough to review it. And that is the key…


The review.

If there’s anything I learned this year, it’s the power and tremendous value in the review process. No matter what it is you have in mind. Long term or short term goals. Weight loss, being more mindful, being a better boss etc. If you don’t review, you don’t know how far you’ve come, you don’t know how much further you have to go and you don’t know how to fully maximize your days. Handwriting things slows you down so you can that.

That’s why I started publishing a printable planner for bloggers 9 years ago. When I started, I still wasn’t completely sold out on pen and paper. As I grew, learned more, and am not fully committed, I’ve tweaked the planner each year into a significant tool to help bloggers achieve their goals.

The best thing is, the planner is 100% FREE. Claim yours today.

5 Tips to Invest in Your Business Blog on a Budget

Blog, they say. That’s the best way to get your small business noticed, to raise your search engine rankings, to increase customer engagement, to imprint your brand on customers, and much more. It’s true that blogging has a lot of benefits for helping small businesses get noticed. But it’s not always an affordable form of […]

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3 Reasons Why You Should Build Your Website With WordPress

If you didn’t already know, WordPress powers more than a quarter of all the websites on the Internet. There’s a reason why and if you are still on the fence, here’s why you want to use WordPress. Abundance of Help Because of its popularity, you can find all sorts of help on WordPress. Free discussion […]

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How To Find Time To Share Spectacular Content

After I shared a simple method for keeping your social media streams busy, I was asked on Twitter by @sliceworks, Yeah, but how do you solve the problem of finding time to share all this content? That is an excellent and very valid question. The simple answer to it is, Scheduled times Let it occur […]

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One Simple Trick To Keep Your Social Media Profiles Hopping

Are you caught in the constant struggle to keep your social media profiles updated? I know the feeling. That’s why my social media accounts have languished for years. When I have more time to devote, there are spurts of sharing and engagement. When I don’t – which is most times – well… you can imagine. […]

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[Book Review] Sell With A Story

In the past, my experience with story-selling books and courses have not been great. This could be my own mental block. In my mind, you’re either a story-teller or you’re not. And, I think it’s not that easy to teach people to become story-tellers. It’s a challenging skill to master. As you can imagine, this made me […]

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