You Will Be Shocked When You See These Landing Page Test Results

Many of us (even strong willed entrepreneurs, sometimes) wish for someone to simply tell us what works, what to do, where to go.

It’s not because we are lazy – although it could be the reason sometimes. No, I personally believe it’s not our character flaw but our human nature. When we get overwhelmed and not sure what to do next. When we get confused. When we are afraid or unsure of our next steps. When we are tired or burnt out. That’s when a “here do this” solution is so attractive.

No wonder information products abound and probably won’t ever die. Small wonder too blog posts everywhere are full of tips and best practices. Not saying these don’t work. Following a trusted and proven source’s advice is better than running around blindly, or worse – doing nothing. However, it’s always a good thing to try it out for yourself and try out different ways – based on what you know of your market.

Test it yourself.

Wow, did I despise that piece of advise for a long time. But it’s true. What works for others may not work for you..

This is exactly what Joanna Wiebe talked about in her post about “best practices” at Unbounce. She shows us some copy written on best practices and advice and follows with test results that will surprise you.

9 Things You Should Know When Dealing With Difficult People

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Most of us would rather avoid confrontation. Unfortunately, we live in a world that is not free of it. We have to be dealing with difficult people and situations in our business from time to time.

9 Steps for Dealing With a Difficult Customer

Here’s the good news. In some ways, handling demanding people is a little easier online because that person isn’t in your face. You also have the luxury of time and to respond on your terms. Try these techniques the next time you encounter a troll, an upset customer or someone who is just plain rude.

When Dealing With Difficult People, Keep Calm

This is always so much easier said than done in the heat of the moment. However, as mature adults, we simply must learn to contain the natural anger and hurt.

For me, staying detached helps. I pretend like I’m a customer service rep just doing his job. Often, I even introduce or sign off with a different name (that has other benefits too). This way, I’m forced to be calmer – after all, if I were a rep who wants to keep his job, I should be nice.

Don’t Sweep Them Under The Rug

It is awfully tempting to close your eyes and pretend things never happened. However, when people misbehave on your turf, such as your blog, your forum, your Facebook group or page, your help desk, it’ll only hurt in the long run to let things slide.

Resentment among members will seep into the community. Those following you will notice the lack of leadership. And, if it’s a customer issue, you’ll probably lose them for good. It’s hard but you should always acknowledge the offender.

Respond Later – But Not Too Late

Just because you must respond doesn’t mean you should jump right to it. Try not to get roped into a match in the heat of the moment. Let a comment stand 15 – 30 minutes or even an hour or two. It’ll be OK. You’ll probably have a clearer head by then. You might also have given the other person some time to chill out.

Ask Your Trusted Peers For Input

There are two scenarios when to use this. First, when you are stumped at how to respond to a particular issue. Two, when you want to validate your response is the best possible one you can give.

Almost always, I find others will give, or remind me of a different perspective. This usually leads to a clearer, better thought out reaction that seeks to reconcile rather than alienate.

Give The Benefit of The Doubt

We all have bad days where one bad thing seems to lead into another. Whether we realize it or not, we offload this negative energy onto others. Perhaps that’s what’s happening to this person.

Resist The Urge To Defend

Sometimes, no matter how you say it, explaining yourself always comes off as defensive. This could infuriate people even more, sending the situation spiraling in a direction you don’t want.

That’s not to say you admit defeat or apologize for what you believe in. Instead, saying something simple like this could diffuse the situation quickly. “I can see how that would be upsetting. Thank you for voicing your opinion.”

Be Polite

Whenever my children cry about who did/said something bad to them first, I’ll respond with, “Yes, that wasn’t nice but you don’t have to return the favor.”

By returning rudeness with politeness, we break the cycle. The buck stops with you.

Sift Through For Real Nuggets

Unless it’s a personal attack, underneath all the tough words, there could be truth. This person might be pointing out something you overlooked. They might be showing you a different way and point of view. It’s hard to read but after time has passed, try to ascertain if there is something you can learn from it. It’s OK to feel a little upset again but don’t let that take over. Focus on what you can learn and you’ll see it.

Cut Them Loose

No matter what you try, some people may be beyond helping. Limit your time with them. Get someone else to assist them. Try to have short conversations or those that steer clear of hot button topics. If you really cannot be around them, cut them loose completely.

It’s never easy dealing with difficult people. Give yourself permission to feel hurt, to even get upset. You can’t win over everyone, but if you stay classy, you’ll always come out a winner, no matter what the immediate results are.

What to Do When Your Branding No Longer Fits Your Business

Brand Words Sticky Notes Perception Identity Loyalty

Any business that has a long life also goes through many different branding identities. If they don’t, the business may end up stuck in the past marketing to customers who no longer exist. For instance, a demographic such as women in their 20’s, looks completely different today than it did 20 years ago. Since a […]

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Is Your Brand Living Someone Else’s Life?

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A brand is essentially the reputation of any company. In the day-to-day operating of a company, it’s confronted by a plethora of challenges. It takes a particular sort of person to grow a company while hurtling these obstacles. Brands that I admire are typically ones that are leaders in their category. There are the obvious […]

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How to Design an Effective Opt-in Page

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Sometimes called a squeeze page, designing an effective opt-in page is an important part of converting all your traffic from leads to customers. If you don’t have a high converting squeeze page, you’ll miss out on a lot of new customers no matter how much traffic is sent your way. Target the Right Audience If […]

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Choosing the Right Colors for Your Website

Colors Evoke Emotions

Designing a website that works well and appeals to your audience can be a difficult task if you don’t know where to begin. There are so many schools of thought about what the right color is for a particular type of website. Colors evoke emotions, and you want to be careful about which emotions you […]

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Appearing To Do The Right Thing is The Wrong Thing in Branding

How many companies can you think of that tout customer service, great pricing, guarantees and transparency? They supposedly embrace social media and pretend to get the benefit of the web. They absolutely want their customers to know they love them. They expend a great deal of time and money trying to convince the great unwashed […]

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