[Book Review] Social Selling: Techniques to Influence Buyers and Changemakers

We’ve been very fortunate to receive a copy of Tim Hughes and Matt Reynolds’ book, Social Selling: Techniques to Influence Buyers and Changemakers

Overall, I was a bit disappointed. It is likely due to my failure to fully understand who the author is talking to, and it is not for someone who operates an online business and already familiar with the ins and outs of using social media in your own business. That said, who is this book for?

Sales professionals. Particularly those who operate in offline, not-so-connected industries, and more specifically, those in B2B.

Even so, that’s a wide brush. If you are one of those sales people who are savvy and comfortable with content marketing. If you know and understand all about influencers. If you have your own following and a strong personal brand and comfortable talking (not selling) to people on social media, then this book is not for you.

I do think this is a great book for someone who is rather new to using social media and content as a sales tool. Not necessarily new to social media itself. If you have been selling the old way for a while and want to leverage social media, this is for you. If your social media posts are awkward or lack a conversational tone, this is a great book to get you and your company moving in that direction. Pick up your copy here.

Are You Living Your Calling?

It’s Monday. Are you excited to get going? Or are you dreading the grind? Are you passionate about what’s you are about to create this week? Or is work your enemy?

Watch this…

Don’t love your comfort zone too much. Security is over-rated. Don’t settle. Do not be that person who regrets not going after their passion on their death bed.

Now is the time. Decide to do it now. Whatever it is. If you’re ready to start a business, do it today! Here’s one to get you started. “Launch A Profitable Podcast“.

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A little reminder and encouragement. Business building is hard work. You probably have more failures than you care to admit. Just remember to rise again. Every. Single. Time.

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The Complete Step-by-Step Process To Cultivate A Responsive List

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So you took the experts’ advice. You created lead magnets, set up opt-in pages to collect leads. You work hard to keep your emails out of the spam box, promotional tabs, and what have you. And yet… Click throughs are dismal. Nobody responds when you try to engage them. Where did you go wrong? Click to download […]

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What’s Blocking You From Business Success?

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A big part of small business branding is clearly and concisely communicating what you offer. When people ‘get’ you, they less likely to forget you. They may not recall you right away, but when they do, they recognize what you do instantly. Photo Credit © Depositphotos.com/konstantynov Have you ever heard or participated in a conversation […]

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Many people hate taxes and record keeping. They don’t want to think about numbers, software and paperwork on top of their daily business activities and other responsibilities. But despite the dreariness of it, every business owner should take the time to at least learn the basics in order to be sure that their business is on the […]

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Launch A Profitable Podcast

Discover how to start your own podcast business, leverage it to grow an existing business, grow your influence, and more.