What happens when you build a brand with one direction but find yourself headed in a different direction as you grow? This is exactly what happened to NAMS. In this episode, I bring David Perdew – founder of NAMS to share how that happened and what he did.
David has a lot of real world, plus corporate experience and wisdom to share. Be sure to listen in.
- When you start your business, you don’t know what your problems are
- Deal with your limitations of a rebranding as a small business
- Don’t get too married to your brand
- Your market is going to steer the direction of your brand
- Consider acronyms