Tips for Using Instagram in Your Business

Tips for Using Instagram in Your Business

Did you know that Instagram is beginning to surpass Pinterest in popularity? It’s become increasingly important for business owners to learn how to use Instagram effectively. However, you don’t have to hire anyone to help you. It’s fun and easy to learn. This helpful article will give you some simple tips and ideas to showcase your Instagram account, keep the interest going as well as attracting new followers.

How to Develop Your Brand in In Less Than A Week

Every blogger or online entrepreneur should understand the importance of branding and learn how to develop a brand that is relevant to their audience. It’s important to set yourself apart from your competition.  By finding your niche, telling your story and developing a consistent image, you will communicate a brand identity that your customers will trust and relate to. And developing that trust will keep those customers coming back to you in the future.

How to Develop Your Brand in In Less Than A Week
Don’t know where to start? This article will show you the action steps you need to take to develop your brand in just five days.

The Story Behind 6 Famous Brands

The Story Behind 6 Famous Brands

Have you ever wondered what the history was behind the brands that remain household names after decades of being in business? This fascinating article will tell you the story and history of the people are behind the company, the times that they lived in and how they got their start in business. Even though the stories are old, […]

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Why Branding and Sales Promotion are Not Interchangeable

Why Branding and Sales Promotion are Not Interchangeable-061115

In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town , […]

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How to Create Viral Quote Images

How to Create Images that Go Viral-060315

Have you noticed that visual content has become increasingly important in blog posts and across social media?  Knowing how to find use great images has become an essential part of your social strategy. Great images and particularly quote images are far more likely to get shared in the form of retweets, regrammed, pins, and on […]

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Secure Your Digital Information

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With most small businesses running all of their sensitive information through the internet there is a greater need to keep it as secure as possible. See the statistics below as to where the greatest risks have been over the last several years. University of Alabama at Birmingham Online

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You Can’t Build A Brand On Today Thinking

You Can’t Build A Brand On Today Thinking-043015

A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved the presentation and the opportunities it would open up. The one item that buried the project was his short-sightedness. Knowing upfront that there were deficiencies in the brand, he didn’t appreciate my comment that those […]

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