This last week has been quite the time for me. In the last few years of working and building my online business I had very little time meeting in person with others that I know. I often get together … Read More
When you build a business with extreme focus you are positioned to move quick when the need arises and that is often something that business owners with a fractured focus have trouble with.
I have one target market and know it well. Because I’ve chosen to devote myself to this one snug market of business owners it is easy for …
Have you ever attended a meeting which goes on and on and on and doesn’t achieve anything? Or where people keep repeating themselves or talk just for the sake of talking while others sit there huffing and puffing because they want to be elsewhere?
A number of years ago I came up with a formula which I have found really useful …
So spend it wisely.
I got a packet today, from someone who is trying to sell me a service that I’m probably interested in. We’ll call me a lukewarm buyer. I don’t know enough to be a hot buyer, but the potential is there.
I had asked the rep to send me some information. …
From my work, I notice a lot of businesses think that throwing money at advertising is what they need to get more customers. Sure it’ll help, but why waste your money when you can convert more leads for less cash? Out of the research I’ve done and my own experience, here are a few checkpoints that I work through to increase website conversion:
1. Be clear about what you do
If visitors don’t see your site as being relevant to them – they can leave in 3 seconds. So make sure you’re clear about what you do. Use strong headings in your content, add relevant photos and make use of dot points to cut through the clutter. A good copywriter can help achieve this through brevity. This will help keep visitors on your site, but only if you…
2. Receive Targeted Traffic
You have to be attracting the right sort of person to your site. For example, if you’re selling web hosting, you need to think about the sort of customer you want to attract. Where will you advertise? How is the performance of different keywords in your PPC campaigns? Is your ad copy over-promising? Make sure all of this is congruent with the sort of customer you’d like to attract and you’ll increase your conversion rate dramatically.
3. Direct Traffic to the Right Landing Page
So many businesses direct their ads and search marketing efforts at their homepage. If you have a lot of information and pages on your site, this can be really detrimental to conversion. Research shows, that if someone cannot find what they’re looking for on your site within 3 page views, you’ve lost them. Also, if you’re running AdWords on your site, a specialized landing page optimized for certain keywords will help you pay less.
Vera will be publishing featured products that she thinks will help other business owners here. Stay tuned for the first featured product!
Sign up to get your Author's Report along with informative info on Small Business
Subscribe To Our Newsletter
Vera Raposo
More posts by Vera
Ed Roach
More posts by Ed
Drew McLellan
More posts by Drew
Sean Kelly
More posts by Sean
Krishna De
More posts by Krishna
Kelly McCausey
More posts by Kelly
Jeff Paro
More posts by Jeff
