Gawd Brand It!! Do As I Say Not As I Do!

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I came across an interesting article today that smacks the face of good branding. It speaks to authenticity. Colby Sambrotto, the founder of ‘for sale by owner’ recently sold his home through a real estate owner. He even paid full commission. What does that say about his authenticity? The negative press will certainly hurt the DIY market. Read the story here.

Are you and your brand on the same page? Do you manufacture parts for GM but drive a Chrysler? You can’t have it both ways. We are all guided by our perceptions. I’ve met people who sold sales training packages but they themselves never used it in their sales efforts. I’ve met Dale Carnegie guru’s who never exhibited traits complementary to Mr. Carnegie’s principals. Hypocrisy abounds. It takes real effort to live your brand. To do otherwise shows that you don’t take branding seriously and put its value as so much spin.

Branding is not a slogan or an “I wish I was great.”

Branding is the reality of your company at this point in time.

It’s not what you wished it was or hope it could be one day. Real estate agents across the continent are going to be re-defining Mr. Sambrotto’s DIY brand for him over the next little while. He wrongly thought his personal and business brand were exclusive of each other. That kind of arrogance can be very costly and hard to back away from.

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Author: Ed Roach (233 Articles)

For 25 years or so I have developed positioning strategies for small businesses that helps to differentiate them. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Opportunities come to light in every discussion. I consult predominantly with small business and and implement the solutions developed. If you'd like some help in allowing your brand to lead contact me. I've just released my first printed book, "101 Branding Tips - Practical advice for your brand that you can use today." Get your copy from Amazon.com and the Amazon Kindle Bookstore. I can be contacted directly at: 519-324-9536 or ed@thebrandingexperts.ca Blog: TheBrandCorral.com