Author Archive for Vera Raposo

Meeting Fellow Online Personalities

Written by Vera Raposo
on May 14th, 2008 / 2 Comments / Print this

This last week has been quite the time for me. In the last few years of working and building my online business I had very little time meeting in person with others that I know. I often get together with Alice and Diana since we all live here in Vancouver.

Yaro recently mentioned on his [...]

How A Familiar Brand Can Mean More Sales For You

Written by Vera Raposo
on May 8th, 2008 / 2 Comments / Print this

In the world of internet marketing branding plays a very critical role in an overall marketing strategy. Branding tactics, designed to increase familiarity, ultimately result in front of mind awareness, trust, and purchases. To leave it out of a business marketing equation is to risk future success and sustainability.
The good news is, becoming a familiar [...]

Marketing Your Business Online – Easy Steps Anyone Can Take

Written by Vera Raposo
on May 8th, 2008 / Leave a Comment / Print this

Marketing is the breath that keeps your business alive and kicking. It is essential for life and it is essential for your business. Without marketing, your business will go nowhere. That being said, marketing doesn’t have to be a stressful and excruciating experience. Developing a marketing strategy is a fairly straight [...]

New Design Launch!

Written by Vera Raposo
on May 3rd, 2008 / 5 Comments / Print this

Well here we are, a brand new design for a brand new journey. Since taking over Small Business Branding, I truly feel like I’ve had a hand in developing the future for this site.
I’d like to give Ben Bleikamp a big Thank You for bringing my ideas for the new site to light. He’s [...]

Join Me In Vancouver, BC (Where I Live!)

Written by Vera Raposo
on April 30th, 2008 / 5 Comments / Print this

It’s not often I get a chance to get out and get to seminars. With 3 kids, a cat, and a husband this Small Business Mom is working hard getting kids to and from school along with all of my business responsibilities. But I have got to take the opportunity when it hits my own [...]

Develop New Products That Will Take On Your Brand

Written by Vera Raposo
on April 19th, 2008 / 3 Comments / Print this

By Listening To Your Customers
Innovation is what keeps new businesses alive, fresh, and ahead of your competition. If you aren’t periodically adding new products and services to your line then customers may run out of reasons to be customers. Keep them invigorated and excited about doing business with you by developing new products [...]

How To Keep The Brand Alive Under New Ownership

Written by Vera Raposo
on April 6th, 2008 / 7 Comments / Print this

Branding, like anything worthwhile, takes time. Nike didn’t become who they are overnight and neither did any other large corporation. It takes time for many reasons.
Branding is part of a larger marketing process. Branding has many aspects to it including company personality, logo, mission statement and all of the intricate [...]

Small Business Branding Press Release

Written by Vera Raposo
on April 4th, 2008 / Leave a Comment / Print this

FOR IMMEDIATE RELEASE
Popular Web Business Purchased By Entrepreneur
Contact: Vera Raposo
Company: Small Business Branding
Address: 63-816-Peace Portal Drive, Blaine, WA 98230
Phone: 778-240-6578
Email: vera@smallbusinessbranding.com
URL: www.smallbusinessbranding.com
VANCOUVER, BC — DATE – Small Business Branding, a site aimed at those interested in marketing and building small business, announced it’s under new ownership. Vera Raposo, long time brick and mortar business [...]

Adding Personality To Grow Your Brand With The Internet

Written by Vera Raposo
on April 2nd, 2008 / 7 Comments / Print this

Branding comes in many shapes and sizes and the internet has opened up an entirely new set of tools in a business owners branding and marketing toolbox.
One of the most powerful forms of branding, particularly if you’re a small business, is what is called personality branding. A small business owner’s most powerful branding tool [...]

5 Effective Ways To Put Passion Back Into Your Business

Written by Vera Raposo
on March 25th, 2008 / 3 Comments / Print this

Passion is one of those potentially arbitrary words that is difficult to define. Passion, as defined by the dictionary, is “a strong liking or desire for or devotion to some activity, object, or concept.”
Having passion for your business is critical to your success. Why? Without passion and enjoyment for your [...]