There was a time I could simply never get ahold of my calendar. Commitments entered into a calendar would never be noticed again. Digital reminders were excused and promptly forgotten. I couldn’t even tell you what day of the week it is, let alone the date. I tried digital calendars. Some paid, some not. Eventually, […]
October 18, 2016 by
5 Tips to Invest in Your Business Blog on a Budget
Blog, they say. That’s the best way to get your small business noticed, to raise your search engine rankings, to increase customer engagement, to imprint your brand on customers, and much more. It’s true that blogging has a lot of benefits for helping small businesses get noticed. But it’s not always an affordable form of […]
August 12, 2016 by
6 Reasons Why Outsourcing Hurts For You And How To Get It Right
Everybody tells you. Don’t do everything. Outsource it. Get someone to help you. Focus on what you do best. They are right! But every time you try, you end up with: A design that is completely different than what you imagined. A project that seem to require more money at every turn. Someone who disappears. Sound familiar? […]
March 25, 2016 by
How To Engage In Content Marketing Like the Big Boys Do
Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the […]
December 1, 2015 by
4 Digital Marketing Mistakes That Shouldn’t Be Carried Into 2016
Any time you approach the end of a calendar year it is a good time to spot if you have made any of the 4 Digital Marketing Mistakes. It is important to reflect and project your progress. In terms of reflecting, you should look at your business and consider everything that’s happened over the past […]
September 2, 2015 by
How Joint Ventures Exponentially Grows Your Business and Where To Begin
Business rivalry. That’s to expected isn’t it? Dog eat dog. Each trying to out-do the other. In today’s fast changing, and ever competitive marketplaces, is that still viable? To a certain extent, maybe. Still, more and more small businesses now understand that co-operation is more profitable. To understand why, let’s establish what Joint Ventures (JV) […]
June 5, 2015 by
Why Branding and Sales Promotion are Not Interchangeable
In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town , […]
