Posted on February 20, 2008 by David Bookout

There has been a shift coming for some time, have you noticed?
Sales used to be about catalogs, cold calls, doughnuts, lunches and lobby phones. But, not anymore, now sales is about the post choice, transactional components; how many, how much, by when, shipping methods, warranties, etc.
Everything else, and I mean EVERYTHING is marketing. Check the [...]

Posted on February 13, 2008 by David Bookout

I started this article on the way back from Scottsdale, AZ the day after two of the biggest sports events in the U.S. ended on the same day in the same town. The day, outside of writing, was spent taking part in a sort of “luggage treasure hunt” sponsored by my favorite low cost airline, [...]

Posted on February 06, 2008 by David Bookout

For those of you that have seen the movie “Ray”, you might recall the scenes in which Ray Charles feels the wrist of young ladies he has been introduced to. Singer, musician Ray Charles was blind.
Today, we are all a bit blind when it comes to how we are doing relative to fundamental marketing goals, [...]

Posted on January 25, 2008 by David Bookout

The thought started with a knife, recently sent by a small to medium enterprise ( SME ) client with a small note, which read “What do you think of the logo treatment?”, and blossomed from there. I’m new here, so we’ll see how it smells.
A kind gift some might say, and I thought so too, [...]