In the recent podcast interview I did with Daryl Grant she mentioned that she spends, combined with her husband, about $50,000 a year on attending seminars, mentoring, courses, workshops, books and other educational activities. That’s a lot of money to spend on self development, although I believe it’s worthwhile.

Of course not everyone is at a point where they have $50K to spend on education but we all have some time and money to be spent on improving ourselves as human beings and business owners.

Just recently I attended a Jay Abraham seminar which was part of a lead-in program for a more intensive and expensive Jay Abraham mentoring bootcamp and resources package. There are varying levels of products and courses that can be purchased, starting at about $3000, where you learn from Jay, who is well known as one of the most prominent marketing geniuses in the world today. You can attend the bootcamp for hands on help, buy the “home study” materials, become a VIP (almost $10K for that) and various combinations of different courses and resources. In case you were interested, I didn’t buy any.

I tend to do most of my learning via putting into practice things and testing. To be honest I’m quite slow at digesting books and more passive learning tools, but I do value them and learn from them. I’m just a lot more motivated when I get to put something into practice on-the-fly to learn, for example right now I’m learning a lot about launching an online course because I want to do a great job launching BlogTrafficSchool.com.

Certainly ideas, tips and tricks for greater efficiency, more results for less effort and best practice techniques can be learnt from people who have been there and done that. For example without Perry Marshall’s Definitive Guide To Google AdWords I doubt I would have learnt how to manipulate the AdWords PPC system to the degree I can now. However I am still very discerning when it comes to actually purchasing education – I’m not quite spending 50K a year, but I don’t have a problem with spending $1000 if what is offered clearly matches my needs.

How about you?

Do you have a budget for education? Do you buy information products and regularly invest in education? What sort of materials do you study more often – things you can directly apply to your business immediately or more passive, general self improvement?

Leave a comment and let me know.

Download the MP3 [ 30 Minutes – 6.9 MB]

This is the second and concluding part of the interview with Daryl Grant, who with her husband Andrew (www.andrewanddaryl.com) make over $250,000 USD selling multiple information products on various niche topics through the web.

You can download part one of this interview here – How To Make $250,000 A Year Selling e-Books – Part 1

Part 2 Show Notes

• Daryl and I continue discussing the specific details on how her business works. In particular we cover –
  • How she finds profitable niches.
  • How she gets traffic to sales pages.
  • How the books are written (she doesn’t write them herself).
  • How she gets the copywriting done for the sales pages.
• I ask Daryl whether she uses affiliates to sell her products for her and why she chose ClickBank as the payment processor for her products.
• Daryl offers some advice for people considering following in her footsteps and building a passive income online.