Getting one on one with the customers is very important. You need to talk to the customers and let them know that you are there for them if they have questions and that you really exist. Companies need representatives of a business so they are existent. It is hard for a business to gain exposure when they don’t have someone to actually talk to.

If your business targets a local community then it is important to get out there and talk to the community. Remember you are looking for the audience who is going to benefit from your product. These are the people you want to talk to.

If you have a business on the web then you will need to get one on one with the customers by providing access to a direct chat option. This gives customers a good feeling but they know that someone really exists. When you offer a direct chat they have the ability to contact a live person rather than talk to a machine. Customers despise machines, automated phone systems, and more. They will try to avoid them and it can give them a bad taste in their mouth about the business. Try to be as responsive as possible with the customers.

Local business events are extremely important. Not only do you want to target your local or national audience but you also want to attend other business events. You may find a company struggling that may need your assistance. You might find a company that you can work with together on a project in trade for advertising or even help you build your credibility.

Local business events help you network in the big industry that you may be working in. It is important to talk to companies and let them know you are out there. Maybe you will recommend one company while they recommend you. Always talk to other businesses, let them know about who you are and what you are all about, what their benefit is by knowing you, and how you can help each other. Give them something to remember you by and make an impact.

When you attend events and network with other companies and people then you provide another form of advertising. Networking works very well because when someone does come across a situation where they could use your product or service they will remember you. Creating contacts is a very big part of branding. It also helps instill your company name in the minds of people around the industry.

Your Notebook To Do:

Answer the following Questions and put the ACTIONS in your To Do Notebook

• Get out and attend some business events
• Let other companies know who you are
• Maybe recommend eachother, trade work
• Get live assistance on your website
  

First off, you can’t build your expert profile unless you believe in yourself first. If you don’t believe yourself to be an expert, then we have to end right here.

But, let’s face it. You know your stuff and you’ve been making a living for some time now doing what you’re passionate about. If what I’ve just described resonates with you, then guess what – you’re an expert.

Welcome to the club.

Always be aware of your expert profile. You are perceived a certain way. We all are.

What ever the perception exploit it to your benefit (so long as it’s positive). Never cause your audience to doubt that expertise. Be confident in your opinions and actions. Take on speaking opportunities where you can connect and display your passion. Over come any shyness you may have using techniques that also reinforce your brand. For me I have been successful pushing my expert profile out to a receptive audience. Every business task I do, I always have my brand in the back of my mind. I keep asking myself how I can make the relationship experience with customers better?

Media is extremely important when branding a business. There are many different outlets and they can be used in many different ways to your advantage and even for damage control. Proper branding means staying tight with the media as your friend. Some say to keep your friends close and your enemies closer and this is true with the media. They can make you very popular or ruin you but nothing really in between. You need the media on your side at all times.

There are many different local media outlets that you might consider using when you are looking to boost your expert profile. You can use local newspapers to announce sales, events, and other things. The television stations are useful for publicity.

One thing to keep in mind is that public television stations are free and they cannot charge you money to run something on them. If you are a non-profit organization looking to brand your organization the best way to do it is through public television stations. You can announce events like blood drives and other things on public television. This is great exposure and it is free.

Other methods of local media may be local websites for town members. Some towns have a site for the community where people can post things like classified ads and other things. They are free sites and sometimes used more than the newspapers because of this. Article Writing for Press is another way you can use the media to your advantage is to write your own articles and distribute them to the press. This is very beneficial. If the press comes across times they need to fill additional space in their paper they may use them. Sending articles to the press is free. The will not charge you to use them. If you write beneficial articles to magazines in the industry you work in then you may even get paid for the article. You can also use article marketing to web sources making your articles available to other blogs and publications.

One great way of build your expert profile is writing a book or ebook. Nothing gives credibility like your opinion in print. Authors are a relatively small club. It is great buzz. Self-publishing can put a few dozen paperbacks in your pocket for a few hundred dollars. Use these as giveaways or even sell them at presentations and online. What ever you think of doing remember consistency of brand and everything we discussed here at BrandBooster21.

Your Notebook To Do:

Answer the following Questions and put the ACTIONS in your To Do Notebook

• What are some ways you can build your expert profile?
• What media will you pursue?
• Write down everything you can do to build your expert profile, like article marketing, email marketing, media attention..
  

How would you like to own your very own audience and market to them rather inexpensively? Well html marketing will resonate nicely with you. It all hinges around having a reasonable op-in email list. This list is your niche audience. Using graphic html, send out strategic messages to them and react to their response. Because of analytics (which is free by the way) you can accurately assume every opened email is a warm lead since they are part of your niche. They are in your list for a reason. They are no doubt searching out information on your mutual topic.

Regular consistent mailings keep your name in front of them and this in turn motivates response. Over time, they build a trust in you and this virtual relationship has a strong potential to cross over into a real relationship that translates into sales. Mailings can also take the form of plain text. In many ways this form has the look and feel of a personal message to the recipient. However you embrace email marketing, the benefit to your brand is dynamic. It should be a part of your long term brand strategy.

Your Notebook To Do:

Answer the following Questions and put the ACTIONS in your To Do Notebook

• Start an email newsletter
• how are you developing trust with your market?
• Plan on regular mailings to develop consistency in their mind.