Is Your Competition Luring You Off Track?

Have you ever had the experience of driving along, paying attention to something off in the horizon and next thing you know, you’ve driven to that spot?  And it wasn’t where you meant to go? The same phenomenon can happen in your business.  Most business owners I met pay a lot of attention to what […]

Lights, Camera…Sales?

There are many ways to deliver a marketing message. One that is often overlooked or erroneously dismissed as being too expensive is producing a video. YouTube has changed some perceptions in that arena but not so much in the marketing field. In reality, the return on the investment can be significant, even if you get […]

Are you selling FOR them or TO them?

First, let’s establish this truth. We are all sales people. I don’t care if you are an engineer, a 3rd grade teacher, a social worker or a copier saleswoman. You are in sales. Every single one of us needs to sell someone on something. It might be getting your boss to agree to closing the […]

Five Rules For Being Clever In Ads

You don’t have to spend $2 million dollars on a Super Bowl commercial to have a creative ad that grabs people’s attention. What are some keys to having something that breaks through the clutter? Try these 5 rules: Surprise your audience. Do something they don’t expect. Make sure it is relevant. Funny for funny sake […]

You Can Say Thank You Too

IowaBiz had an excellent post about how as a business owner, it can be incredibly frustrating when your employees always want a little more. Victor went on to suggest some ways that you can help your employees understand the investment you make in them. What a perfect segue to what I wanted to talk about […]

You Can’t Create Cool…can you?

Let’s face it. Everyone is envious of Apple right now. They were the king of cool with the iPod. But then they got out cooled. By the iPhone. Who doesn’t want to be the iPod or iPhone of their industry? But that’s the rub. The more you chase cool, the less likely you are to […]

Is your competition luring you off-track?

Have you ever had the experience of driving along, paying attention to something off in the horizon and next thing you know, you’ve driven to that spot? And it wasn’t where you meant to go? The same phenomenon can happen in your business. Most business owners I met pay a lot of attention to what […]

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