The New Brand Advantage
In a lot of ways starting a business and giving birth to a new brand can be an exciting process.
In a lot of ways starting a business and giving birth to a new brand can be an exciting process.
I’ve been distracted for the last few weeks participating in a branding exercise for a new transit agency in Dar
A brand by its nature has to be strong and stable. Owners of the brand have to be ever diligent
If you’re like a lot of companies, you may think great brands can be intentionally made. No matter how hard
How many people do you know who long to be in their own business? They have lots of great ideas
Everything that touches your brand affects it. How you market it, is the voice of your brand. Positioning is the
Lowest price guaranteed! We will not be undersold! If you find a lower price we will… Competing on price, not