Author Archive for Drew McLellan

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Share what you know

Drew McLellanDrew McLellan Written by Drew McLellan
on January 26th, 2009 / 5 Comments / Print this

One of our strongest held beliefs at my agency is that it’s a wise marketing practice to give away what you sell.  We fight and struggle to get a prospect’s attention and when we do, the first thing we want to do is show them what we know and how we can help them.
So why [...]

The Shifting Population And What It Means To You

Drew McLellanDrew McLellan Written by Drew McLellan
on January 14th, 2009 / 2 Comments / Print this

As if juggling all your day-to-day tasks isn’t enough, as marketers we really need to keep track of the trends that will have impact on our business, services and products.
The shifting population is a trend that is definitely going to change the way we all do business.  The world is getting smaller, literally and figuratively.
Here [...]

What will be different in ‘09?

Drew McLellanDrew McLellan Written by Drew McLellan
on January 5th, 2009 / 10 Comments / Print this

Ready or not, 2009 is here.  By now, you should have your marketing plan for the year completed so you can hit the ground running. But…the percentages say you haven’t even started.
Would you like to know how you can significantly improve your business right out of the shoot?
If you’ve got it in you, here’s a [...]

Quality. Service. Value. Who needs them?

Drew McLellanDrew McLellan Written by Drew McLellan
on November 25th, 2008 / 8 Comments / Print this

It’s time to stop beating your chest in your marketing.
There are some words, like quality, service and value that are so overused in marketing materials that consumers just tune them out.
They’ve lost all meaning and credibility and using them can actually hurt you. They don’t enhance your message, they cloud it.
These words have been so [...]

You can’t create cool. Can you?

Drew McLellanDrew McLellan Written by Drew McLellan
on October 31st, 2008 / 9 Comments / Print this

Let’s face it.  Everyone is envious of Apple right now.  They were the king of cool with the iPod.  But then they got out cooled.  By the iPhone.
Who doesn’t want to be the iPod or iPhone of their industry?
But that’s the rub.  The more you chase cool, the less likely you are to catch it.  [...]

What Motivates People To Buy?

Drew McLellanDrew McLellan Written by Drew McLellan
on October 17th, 2008 / 4 Comments / Print this

One of the biggest challenges for business owners and marketers is to step out of their own shoes and slip into the shoes of the buyer.
You need to put aside your own bias and perceptions and always remember that when creating marketing messages, the bottom line is - you have to create the need in [...]

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