Author Archive for Kevin Levi

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You Cannot Brand Your Business in a Vacuum

Kevin Levi Written by Kevin Levi
on September 11th, 2007 / 2 Comments / Print this

Branding is something you must do with your eyes looking forward, behind you and side-to-side at the competition, customers, partners and other industry forces. While your brand does describe the essence of your business and your solutions, it must be based largely on carving out differentiation in the marketplace you are playing in. [...]

Branding Your Business Through SEO

Kevin Levi Written by Kevin Levi
on September 5th, 2007 / 5 Comments / Print this

Here is an interview I did recently with with Joe Balestrino of www.MR-SEO.com:
Kevin: How did you come up with MR-SEO.com?
Joe: I had just started my small business, focused on search engine optimization and knew I wanted to come up with a name that would be memorable and would help me brand my business. [...]

The Branding Power of Business Networking

Kevin Levi Written by Kevin Levi
on August 22nd, 2007 / 2 Comments / Print this

For this piece I am interviewing Chris Pareja, founder of B2BpowerExchange.com, a leads group for “true B2B business developers”. Chris started the organization over three years ago as a means of cultivating substantial B2B (business-to-business) business opportunities for himself and others. Chris felt that normal business networking groups weren’t generating opportunities for him [...]

The Marketing Power of Success Stories

Kevin Levi Written by Kevin Levi
on August 14th, 2007 / 3 Comments / Print this

We often hear the phrase “prove it” in our daily lives. In the world of sales and marketing this “proof” typically comes in the form of validated ROI statistics for your products or services, a research report touting your offerings by a credible third party, etc. I believe the single most effective proof [...]

Effective Positioning Addresses Customer Needs

Kevin Levi Written by Kevin Levi
on August 8th, 2007 / 6 Comments / Print this

Often times companies get caught up in telling all about the bells and whistles of their products and services and neglect to talk about the most important element of all…how their solutions address their customers’ needs. After all, isn’t that what we are all in business to do? If we aren’t then we have a [...]

The Art of Writing With Brevity

Kevin Levi Written by Kevin Levi
on July 26th, 2007 / 7 Comments / Print this

I come from the world of Public Relations, which I believe is all about succinct, clear communications to external audiences. From my years in the field, I learned an extremely valuable lesson for effective communications that has carried with me ever since and will most certainly be a constant theme throughout my career. What I [...]

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