Author Archive for Kevin Levi
The SEO and Branding Power of a Topical Article
Written by Kevin Levi
on July 17th, 2007 / 8 Comments / Print this
Did you know that a simple 400-800 word informational article related to some topic relevant to your business can do the following:
A. Draw significant web traffic to your site?
B. Put your company name in front of hundreds or thousands of prospective customers?
C. Create countless links back to your site for search engine optimization purposes?
Well I [...]
How to Develop and Leverage an Effective Press Release
Written by Kevin Levi
on July 10th, 2007 / 14 Comments / Print this
A press release, when leveraged properly, can be a highly effective marketing tool for businesses of all sizes. Prior to the Internet, a press release was mailed out to editors and reporters at leading magazines, newspapers and broadcast stations, followed up by an aggressive PR person trying to gain coverage for some new product, service [...]
What Every Sales and Marketing Arsenal Ought to Have
Written by Kevin Levi
on July 6th, 2007 / 11 Comments / Print this
Your sales and marketing arsenal is to a successful business as good bait is to an accomplished fisherman. You just have to have it!
Without an effective sales and marketing machine your business will likely flounder in the wake of your competition. Like your primary competitors you must have certain tools at your disposal that enable you [...]
IS SHOCK AND AWE PUBLICITY A VIABLE BRANDING STRATEGY?
Written by Kevin Levi
on June 26th, 2007 / 7 Comments / Print this
In the heyday of the Internet (late 90s) there was a company whose CEO did a web conference in his underwear. I don’t recall the specific company but I most certainly remember the instance. This “stunt” did effectively leverage the “shock and awe” buzz factor to garner media attention, but I can’t really say it [...]
Your Branding Must Be Universal to Be Effective
Written by Kevin Levi
on June 18th, 2007 / Leave a Comment / Print this
With the ubiquity of the Internet today your brand must be universal and resonate across all geographic and cultural boundaries. It makes no sense to devalue your brand by pigeon-holing yourself with a country-specific look and feel and/or key messaging.
For example, if you live in Spain and have your own rare-coin buying/selling business and website, [...]
The Art of the Key Messaging Platform
Written by Kevin Levi
on June 11th, 2007 / 4 Comments / Print this
Every business – large or small – should have a differentiating “key messaging platform” consisting of the following:
A. Corporate positioning statement
B. Supporting key messages
C. Supporting proof points
D. Customer value propositions/statements
Together, these four components comprise a business’s key messaging platform. Personally, I never leave home without it. That is, I have a laminated business-card size cheat [...]
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