Author Archive for Krishna De

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Getting Your Website Found Online

Krishna DeKrishna De Written by Krishna De
on October 12th, 2008 / 8 Comments / Print this

This last week I ran an online marketing workshop where no less than 140 people attended - primarily marketing managers - on the subject of word of mouse marketing.
With marketing budgets decreasing or at least being under pressure, business leaders are realizing that they need to integrate an online marketing strategy to attract more leads [...]

Marketing Your Small Business With ShareThis

Krishna DeKrishna De Written by Krishna De
on July 5th, 2008 / 1 Comment / Print this

In today’s challenging economic environment you might be noticing that companies are cutting prices and offering additional benefits and bonuses so that they retain market share.
It’s also likely that you might be finding it a longer lead time to closing the sale.
It’s at times like this that if you have a strategy of creating great [...]

ECO-SAFE Blogging

Krishna DeKrishna De Written by Krishna De
on June 16th, 2008 / 6 Comments / Print this

Have you ever come across a website or business blog and have wanted to print out an article or blog post but find that there is no print icon on the web page or blog site?
I always think that we need to make it as easy as possible for people to access our content from [...]

Yahoo Pipes - A Tool For Your Marketing Research Kitbag

Krishna DeKrishna De Written by Krishna De
on June 6th, 2008 / 1 Comment / Print this

Are you researching for a key branding project or marketing assignment you are working on?
I know many of us turn to the web to find information perhaps about a potential client as we write proposals, about the industry sector a client is involved in so that we come well versed in their business and so [...]

Writing Reviews Reinforces Your Personal Brand Online

Krishna DeKrishna De Written by Krishna De
on April 28th, 2008 / 1 Comment / Print this

If you are looking to position yourself as a thought leader in your field, one of the opportunities that many people forget to use is that of becoming a central resource for their clients and potential clients.
By keeping up to date with the leading edge thinking in your area from books to research, or even [...]

How To Damage Your Brand Through Your Ezine

Krishna DeKrishna De Written by Krishna De
on October 9th, 2007 / 2 Comments / Print this

As we discuss here at Small Business Branding, our brand gets expressed in everything that we do - as I like to describe it - at every “touch-point” a business partner, prospect, client, employee or other stakeholder may have with us.
One of the ways that we express our personal brand and our company brand is [...]

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