Author Archive for Krishna De

Writing Reviews Reinforces Your Personal Brand Online

Written by Krishna De
on April 28th, 2008 / 1 Comment / Print this

If you are looking to position yourself as a thought leader in your field, one of the opportunities that many people forget to use is that of becoming a central resource for their clients and potential clients.
By keeping up to date with the leading edge thinking in your area from books to research, or even [...]

How To Damage Your Brand Through Your Ezine

Written by Krishna De
on October 9th, 2007 / 2 Comments / Print this

As we discuss here at Small Business Branding, our brand gets expressed in everything that we do - as I like to describe it - at every “touch-point” a business partner, prospect, client, employee or other stakeholder may have with us.
One of the ways that we express our personal brand and our company brand is [...]

How Brand Centric Is Your Marketing Plan?

Written by Krishna De
on August 27th, 2007 / Leave a Comment / Print this

So often when I review the marketing plan for my clients, I often notice there is lack of connection between their brand strategy and their marketing plan.
Getting clear about your brand is one of the first steps we need to take as we develop and grow our professional services practice. But without a focused marketing [...]

Three Mistakes To Avoid When Building Your Corporate Blog

Written by Krishna De
on August 23rd, 2007 / 10 Comments / Print this

Business blogging is undisputed as a terrific way to build your corporate brand, your employer brand and personal brand on-line, increase your website traffic and get found in the search engines when people are searching for the products and services that you offer.
However what are some of key mistakes you need to avoid if you [...]

How To Increase The Sales Of Your Information Products

Written by Krishna De
on July 16th, 2007 / 6 Comments / Print this

Especially if you are selling a professional service, you are probably aware of the importance of creating information products to promote your expertise and as a new stream of revenue for your business.
It’s becoming easier to add audio and video to the web with new low cost and even no cost tools.
I was researching on-line recently [...]

Marketing And Selling Your Events Online

Written by Krishna De
on June 5th, 2007 / Leave a Comment / Print this

A measure of building a strong brand is how you turn your messaging into profits. Increasingly the Internet is being used for ecommerce even for small businesses.
I often get asked how we automate our website so that we can take registrations and payments online for our products, services, events, workshops and teleseminars.
But what if you are [...]

How To Guarantee Showing Up In Google

Written by Krishna De
on May 17th, 2007 / 2 Comments / Print this

You might recall the article by Kevin recently where he asked should we brand our company or oursleves.
Personally I encourage my clients to build three distinctive but interconnected brands:

their corporate brand
their employer brand
their personal brand

As you are thinking of naming your company, it is critical to consider the vision of success for the business. For [...]

Creating a Distinctive Identity

Written by Krishna De
on May 2nd, 2007 / 2 Comments / Print this

As we develop our business and look to expand our success, it’s natural for us to consider the impact on our brand - in fact, are we still “on brand” so to speak.
What refinements do we need to make to ensure that we are consistent with our brand values and the clients we are looking [...]

Five Tips To Making Sure You Look Great Online

Written by Krishna De
on April 26th, 2007 / 1 Comment / Print this

I was recently speaking at BarCampDublin about how business blogs are a great way to build buzz about your brand and can enable you to attract more clients and grow your business.
I was talking through my top tips for what makes an effective business or corporate blog.
However when I mentioned that I recommended that as [...]

How Strong Is Your Brand?

Written by Krishna De
on April 25th, 2007 / 4 Comments / Print this

As the owner of a small business, when we develop the brand of our business, it is important to consider not only the visual vocabulary or corporate identity. Our brand is far more than our logo, business cards and materials.
Get one hundred marketeers in a room and they will all have a slightly different definition [...]