Author Archive for Nick Rice

Is the Opportunity Real?

Written by Nick Rice
on February 19th, 2008 / 3 Comments / Print this

We’ve all been in that sales situation where you think you have it wrapped up and at the last minute it stalls. They stop returning your calls and emails, all correspondences are very short and to the point, the RFP is hanging out there, it seems like your prospect has simply fallen off the face [...]

What’s Your Game Plan?

Written by Nick Rice
on December 18th, 2007 / 8 Comments / Print this

It’s funny how clearly you see in an emergency. Monday morning, after about four weeks of ear infections, our one year old son was vomiting and had a nasty bout of diarrhea. All of you parents know this can spell trouble for a little kid. We were worried enough to take him to the doctor, [...]

Your Biggest Obstacle

Written by Nick Rice
on October 25th, 2007 / 6 Comments / Print this

Regardless of your role within your business, you have goals. You may own the place and set them yourself or you may have a boss that walked in and laid them out for you. Either way, there are things that need to be accomplished before year’s end or within a few years.
Reaching some goals is [...]

So, How Much? The Big Question

Written by Nick Rice
on February 22nd, 2007 / 5 Comments / Print this

In my opinion, one of the most consistent hot-button issues when working with vendors is price. I’ve personally seen it more times than I care to think about in my life on both sides of the marketing communications table. I’ve asked the question to dozens of firms and I’ve answered the question from dozens of [...]

9 Branding Tips For Small Businesses

Written by Nick Rice
on January 24th, 2007 / 54 Comments / Print this

Think branding is only for large multi-national corporations? Think again. Here are 9 easy tips you can use to grow your brand with your customers.

The design of your logo really doesn’t matter. Would you choose MSN as your search engine over Google because of their logo? No, having a nice professional logo is great, [...]

The Business of Business

Written by Nick Rice
on December 20th, 2006 / 6 Comments / Print this

For a long time I thought that business simply existed to make as much money as possible. While that’s still true, I believe that it’s only part of the story. The impact a business has on society is fundamental. It employs members of the community, drives the housing market, and fuels an enormous support organization [...]