Is the Opportunity Real?

We’ve all been in that sales situation where you think you have it wrapped up and at the last minute it stalls. They stop returning your calls and emails, all correspondences are very short and to the point, the RFP is hanging out there, it seems like your prospect has simply fallen off the face […]

What’s Your Game Plan?

It’s funny how clearly you see in an emergency. Monday morning, after about four weeks of ear infections, our one year old son was vomiting and had a nasty bout of diarrhea. All of you parents know this can spell trouble for a little kid. We were worried enough to take him to the doctor, […]

Your Biggest Obstacle

Regardless of your role within your business, you have goals. You may own the place and set them yourself or you may have a boss that walked in and laid them out for you. Either way, there are things that need to be accomplished before year’s end or within a few years. Reaching some goals […]

So, How Much? The Big Question

In my opinion, one of the most consistent hot-button issues when working with vendors is price. I’ve personally seen it more times than I care to think about in my life on both sides of the marketing communications table. I’ve asked the question to dozens of firms and I’ve answered the question from dozens of […]

9 Branding Tips For Small Businesses

Think branding is only for large multi-national corporations? Think again. Here are 9 easy tips you can use to grow your brand with your customers. The design of your logo really doesn’t matter. Would you choose MSN as your search engine over Google because of their logo? No, having a nice professional logo is great, […]

The Business of Business

For a long time I thought that business simply existed to make as much money as possible. While that’s still true, I believe that it’s only part of the story. The impact a business has on society is fundamental. It employs members of the community, drives the housing market, and fuels an enormous support organization […]

A Lesson From The Garage

I wanted to tell you about a recent small business experience. I recently decided to stop leasing cars. I’ve leased new vehicles for the last ten years and finally came to my financial senses. So I bought a nice used car – a Nissan that’s about 5.5 years old. It’s in great shape and should […]

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