Jehovah’s Witnesses’ Powerful Branding Opportunity
There came a knock on the door last yesterday morning and on opening the door, there stood two very pleasant
There came a knock on the door last yesterday morning and on opening the door, there stood two very pleasant
As I sit typing this month’s newsletter article, I remind myself that all my subscribers are experts in what they
When it comes to branding – small businesses in general assume a lot. They more or less figure that if
I believe that most small businesses ignore their brand. They have absolutely no idea what the perception of their brand
Recently when the Vancouver Canucks lost the Stanley Cup to the Boston Bruins, several thousand “fans” went nuts in Vancouver’s
One of the most interesting and powerful branding exercises that I facilitate with small businesses is to develop a positioning
If you’re going to do battle for new business and strengthen your brand then you’re going to have to put