Small Business Branding Through Exceptional Customer Service

Small Business Branding Through Exceptional Customer Service

Value Your Customers If You Value Your Business Have you ever walked into a store excited about your latest purchase only to leave your much coveted purchase on the counter because of the [lack of] customer service? Remember how that made you feel? I’d venture to say that if you were happy & excited to […]

Tips For Improving What You Already Have

Tips For Improving What You Already Have

As entrepreneurs, we often rush to get a project out and to market. Even though some parts of the process may not be complete but because they are not critical to the brand nor for sales, we launch the product with the intention of coming back later to complete or improve it. The problem is, later […]

What to Consider When Printing Your Logo

What to Consider When Printing Your Logo

Is your logo ready for the printers? Transferring your business logo from the screen to a printed version is a great way to enhance your brand recognition, but it’s more complicated than you think.  Since your logo is a direct reflection of the company,  it’s very important that your logo be designed and perfected for […]

How to Conserve Ink In Your Business

How to Conserve Ink In Your Business

There is no such thing as a business that isn’t looking to cut corners, at least in some capacity. This is thanks mostly due to the current wintry economic climate. Many American businesses are still struggling to shake off the detrimental effects of the global financial meltdown that started in September 2008. Businesses have to […]

Cover Yourself Or Risk Losing It All

Cover Yourself Or Risk Losing It All

In the small town where we live, there was once a pretty good family restaurant. Let’s call them “Steed’s”. Steed’s served seafood buffet – the only one in town. The food was good and prices reasonable. While they weren’t exactly booked to the brim, they had a steady flow of customers daily. So they were […]

Are you pricing for 2012 or 2002?

Are you pricing for 2012 or 2002?

Have you noticed how much more money you have to shell out for your groceries lately? If you’ve truly been paying attention to your bills, you’d know it’s been going on for a couple of years. It’s not just the price tag. Packaging has changed too. Sometimes you find less product for the same price. […]

Big, Big, Big, Big… Small!

Big, Big, Big, Big… Small!

There is a commercial for the Smart Car – a tiny two seater – that has all kinds of people proclaiming ‘Big’ from singers to politicians, business owners to children. At the end, one lone guy sees the Smart Car and says… Small! Implying Big is not the answer, Small is. While I didn’t think […]

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