What Every Sales and Marketing Arsenal Ought to Have
Your sales and marketing arsenal is to a successful business as good bait is to an accomplished fisherman. You just have […]
Branding, Business, Employer Branding, Marketing
Employer Branding
Branding, Business, Employer Branding, Marketing, Personal Branding
IS SHOCK AND AWE PUBLICITY A VIABLE BRANDING STRATEGY?
In the heyday of the Internet (late 90s) there was a company whose CEO did a web conference in his
Branding, Business, Employer Branding, Internal Projects, Marketing
Stronger Sales in a Slow Economy!
In North America’s industrial heartland where the automobile is king, industry is going through some trying times. As a result
Branding, Business, Employer Branding, Marketing
Sell Your Business Faster With A Focused Brand!
You’ve decided that now is the time to sell your company. Sales are strong, debt is under control, you are
Branding, Business, Employer Branding, Marketing, Personal Branding
The Art of the Key Messaging Platform
Every business – large or small – should have a differentiating “key messaging platform” consisting of the following: A. Corporate
Branding, Business, Employer Branding, Marketing
How Off-Brand Thinking Will Cost You Money!
If you’re going to go through the process of analyzing and strengthening your corporate brand, one thing you must discover
Branding, Business, Employer Branding, Marketing, Personal Branding
Bulletproof Your Brand With Claims You Can Substantiate
We all know that customer promises are a dime a dozen: A. Buy this product and your hair is guaranteed