Branding

The logo is the brand This myth confounds me the most. If the brand was the logo, then there would […]

Another great brand move is acknowledging your customers and advocates at Christmas. Ending the year on a high note is

Generating leads is all about who knows you. Not only knowing who you are but what their perception of you

It’s time your brand got out from behind that inspiring advertising slogan and actually stand for something. A large part

The passing of Steve Jobs this week got me thinking of another iconic American CEO who was also loved by

There is not much point in addressing your corporate brand if there isn’t the will to implement the strategy developed.