Can a Credit Card be “Brighter”?
While killing time in a Chicago-area mall last week, I saw a large floor display for Discover Card (Discover Financial […]
Branding
Branding
Branding, News
How to Develop A More Compelling Brand
How can you get a handle on your corporate brand? What is it your brand stands for? How can you
Branding, Business, Employer Branding, Marketing
The Power of Business Partnering
Regardless of the size of your business or the industry you operate in, aligning your business with complimentary organizations that
Branding, Marketing
Look to Brand Relationships to Develop NEW Revenue Streams
There lies, in the relationships you have with your customers, an opportunity to increase profits by developing products that could
Branding
Tagline Parallelism – One That Works, One That Doesn’t
Today, I was driving behind a car that had a bumper sticker advertising some company (name will be withheld pending
Branding, Business, Employer Branding, Marketing
Is Your Brand Brawn Enough?
A carefully developed brand is similar to a carefully sculpted physique. It must be honed and sculpted to meet desired
Branding, Personal Branding
Personal and Corporate Brands: The Ideal Couple
Does your personal brand compliment the brand of the company you work for? Most people work to live. They probably