“Punching IN”- A Reality In Print
One reviewer’s opinion of “Punching In” a book by Alex Frankel. If you’ve ever wondered what it would be like […]
Branding, Marketing, Reviews
Branding
Business, Personal Branding
How to Create Purpose
A number of years ago I had the privilege of having dinner with Tony Buzan the originator of mind maps.
Branding
Can a Credit Card be “Brighter”?
While killing time in a Chicago-area mall last week, I saw a large floor display for Discover Card (Discover Financial
Branding, News
How to Develop A More Compelling Brand
How can you get a handle on your corporate brand? What is it your brand stands for? How can you
Branding, Business, Employer Branding, Marketing
The Power of Business Partnering
Regardless of the size of your business or the industry you operate in, aligning your business with complimentary organizations that
Branding, Marketing
Look to Brand Relationships to Develop NEW Revenue Streams
There lies, in the relationships you have with your customers, an opportunity to increase profits by developing products that could
Branding
Tagline Parallelism – One That Works, One That Doesn’t
Today, I was driving behind a car that had a bumper sticker advertising some company (name will be withheld pending